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Video taking off 315x its usual first day

Michael B. Jordan's Thomas Crown turns art theft into revenge

Amazon MGM Studios' trailer pairs Jordan with Adria Arjona and Kenneth Branagh in a heist thriller that makes the stolen paintings personal.

Why this story? The video opened at a pace of 1,493,017 views a day, 315 times a normal first day on this channel (4,733).

The Thomas Crown Affair | Official TrailerThe Thomas Crown Affair | Official Trailer
What did you think?

"Does this billionaire thing really work?" Adria Arjona asks Michael B. Jordan across a restaurant table. It is a teasing introduction to a Thomas Crown who soon swaps dinner conversation for gadgets, high-security break-ins and rooftop leaps.

"The Thomas Crown Affair | Official Trailer" passed 1.2 million views in its first 15 hours on Amazon MGM Studios' channel, a sharp departure from the usual start for its short uploads. Jordan directs, produces and stars, with Arjona playing Miss Bennett and Kenneth Branagh playing an art collector who wants his Van Gogh back.

The trailer gives Bennett more to investigate than a missing painting. She reads Crown's art collection as a guide to his character: a risk-taker with commitment issues. He, in turn, wants to know whether she is hustling him. Between their exchanges, an investigation board tracks a string of international art thefts.

Then comes the complication: Bennett says Crown's motive is personal. Branagh's collector asks why he is being targeted, and the trailer supplies its own pointed phrase: "REVENGE IS A WORK OF ART". It promises a cinema release on March 5.

Crown has been a vehicle for leading-man charm before, with Steve McQueen opposite Faye Dunaway in the 1968 original and Pierce Brosnan opposite Rene Russo in the 1999 remake. Viewers are revisiting that history in the comments, alongside James Bond comparisons and wordplay about Jordan's multiple jobs on this film. The new trailer gives them another dynamic to discuss: Bennett is assessing Crown while he tries to work out her game.

Published on Trari

Where next?

What viewers say

  • Michael B Acting, Michael B Directing, Michael B Racing… We Well B Watching
    @dhanwindersinghrollno48non46See it on YouTube
  • It is imperative that a new _Thomas Crown Affair_ is made every thirty years.
    @JamesGilbert_See it on YouTube
  • Actor director directing another actor director.
4 more comments
  • No Tenet was harmed in the making of this movie.
    @george40738See it on YouTube
  • This has a James Bond feel to it.
    @Jazzy-lt4spSee it on YouTube
  • Michael B. Jordan and Adria Arjona in the same frame is pure cinema. This looks effortlessly stylish.
    @Jigyaskasyap2070See it on YouTube
  • Kenneth branagh is also an academy award winner too
    @punkressph1See it on YouTube

Public comments from the video's page on YouTube

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The facts
Subscribers
1,860,000 ▲ 10,000 this week
Channel views, last 7 days
7,672,361
Channel views, pace per day
1,121,849 (on a normal day: 1,449,069)
Video published
November 12, 2026
Video views so far
1,187,642 (less than a day online)
Video views, pace per day
1,493,017

The numbers

The Thomas Crown trailer made an unusually fast start for Amazon MGM Studios' short uploads. Its comment section was also much busier than usual.

the video's first day
usual first day here
4,733
this video
1,493,017
subscribers
1,860,000
▲ 10,000 in the last 7 days
total views
2,171,197,633
views per day
1,121,849
typical day: 1,449,069
the video
views
1,187,642
likes
7,393
comments
572
days online
1
subscribers: this channel and similar channels
Harry Potter
3,020,000
A24
1,990,000
As of November 13, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Who played Thomas Crown in the 1999 version of The Thomas Crown Affair?