Ford's factory return to the WRC gives DirtFish twenty-five times its usual start
The explainer landed in the same week as a three-way title decider in Sardinia, and its comment section quickly turned into a wish list of brands rally fans want back.
Why this story? The video opened at a pace of 80,091 views a day, 25 times a normal first day on this channel (3,175).
Ford is back in rallying after 16 years. Why?
"Ford is back in rallying after 16 years. Why?" is DirtFish's explainer on the news that the Blue Oval will return to the World Rally Championship as an official factory team. The comeback is set for 2028, with a new car being built for the regulations the series brings in for 2029. Ten hours after it went up, the video had nearly 50,000 views. That puts it on course for about twenty-five times a usual first day for the rally outlet.
"Back" needs a little unpacking, because Ford cars never really left the stages. After the factory effort that won the manufacturers' titles in 2006 and 2007, the British team M-Sport kept Ford-badged machinery in the championship, from the Fiesta to the Puma Rally1. The video's description frames the real question as what Ford's plan is this time, and why now.
That history is what the comment section keeps returning to. Several viewers ask whether this means a Ford works operation alongside M-Sport, and others credit M-Sport for keeping Ford's flag flying through the years without full support. The most-liked comment wishes Subaru would follow. Others go further and draw up a list that reads like a poster from an old bedroom wall: Peugeot, Mitsubishi, Lancia, Citroën, Škoda. A few grumble that Ford's road cars lean toward SUVs, the new Capri among them. One hopes Ott Tänak might return in some role.
The timing gave the channel a story outside its own calendar. DirtFish's week was built around the season finale in Sardinia, where Elfyn Evans, Sami Pajari and Oliver Solberg went in with a shot at the title. The Ford explainer has already drawn about three times the views of the channel's title-decider preview, which went up three days earlier.
Published on Trari
What viewers say
Thank goodness, Ford has been in the dust for far too long.
@Logi_BearSee it on YouTubelike old times
we only need Peugeot, Mitsubishi, Subaru and Lancia@jamdc2000See it on YouTubeFinally a positive news for rally
@johnd0e25See it on YouTube
Public comments from the video's page on YouTube
- Channel
- DirtFish
- Subscribers
- 438,000
- Channel views, pace per day
- 121,300 (on a normal day: 200,016)
- Video published
- October 1, 2026
- Video views so far
- 49,627 (less than a day online)
- Video views, pace per day
- 80,091
The numbers
For a rally channel whose new videos usually open to a few thousand views, this first day stands well apart.
💡 Test your knowledge
Which driver won the 2017 World Rally Championship in M-Sport's Ford Fiesta?
Ogier joined M-Sport for 2017 and won the drivers' title in the Fiesta, while the team took the manufacturers' crown.


