Will Howard puts a sideline spin on Cignetti's "Google me"
CFB ON FOX's 2024 throwback pairs the coach's famous boast with Howard's pantomimed celebration as another Indiana meeting approaches.
Why this story? The video opened at a pace of 328,415 views a day, 16 times a normal first day on this channel (20,485).
Will Howard had some words for Curt Cignetti and Indiana after Ohio State’s win in 2024 👀 #ohiostate
Curt Cignetti supplies the words; Will Howard supplies the gesture. In CFB ON FOX's split-screen throwback, the Indiana coach declares, "It's pretty simple. I win. Google me." Above him, Ohio State's quarterback celebrates on the sideline.
Then Howard pretends to smoke, drops the imaginary cigarette and stamps it out. The edit switches Cignetti's press-conference footage to his sideline reaction, with "GOOGLE THAT" written across the screen. It's a pointed bit of sports theater, packaged into a few seconds.
The clip, identified in its title as coming from Ohio State's win in 2024, has drawn more than 200,000 views in its first 11 hours. That is already far beyond the channel's usual full-day audience for a Short. The comment section is also nearly six times its usual first-day size, before the first day is finished.
Viewers are discussing the connection between Cignetti's original catchphrase and Howard's response, while several ask where the quarterback is playing these days. The comments aren't evidence of either man's present record, but they show how much the old exchange still invites discussion.
The timing gives the throwback a specific setting: FOX has also posted Ryan Day discussing Saturday's meeting with Indiana and why he isn't letting the previous year's Big Ten Championship define it.
Published on Trari
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What viewers say
I don’t have a problem with either cig or Howard. I think the original Google me comment went hard, and I think Howard taunting him with it went hard too. I love it on both ends 🤷🏻
@TrTeMc10See it on YouTubeWill Howard had so much dawg in him that year.
@davideskew6065See it on YouTube
Public comments from the video's page on YouTube
- Channel
- CFB ON FOX
- Subscribers
- 383,000 ▲ 2,000 this week
- Channel views, last 7 days
- 6,193,750
- Channel views, pace per day
- 1,301,972 (on a normal day: 1,311,067)
- Video published
- October 13, 2026
- Video views so far
- 216,443 (less than a day online)
- Video views, pace per day
- 328,415
The numbers
Howard's throwback is drawing an unusually large early audience for a FOX Short. The channel's overall daily views, however, remain close to their usual level.
💡 Test your knowledge
Which school did Will Howard play for before Ohio State?
Howard played at Kansas State before transferring to Ohio State for the 2024 season.



