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IrelandBeardMeatsFood brings his appetite to IKEA's Eatball Buffet Night
Adam Moran swaps his usual giant platter for an hour of eight-meatball plates, a packed cafeteria and a leaderboard.
BeardMeatsFood
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Why this story? One of the most watched videos since yesterday, with 2,543,576 views.
I ATE AS MANY IKEA MEATBALLS AS I COULD AT THEIR FIRST UNLIMITED BUFFET! | BeardMeatsFood
Video summary
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- 0:06Outside an IKEA store, Adam explains that viewers have long asked for a meatball challenge.
- 0:41He states plainly that the video is not sponsored by IKEA.
- 1:10A showroom walk brings jokes about furniture, the store layout and hiding in wardrobes.
- 4:45In the cafeteria he sets out the rules: eight meatballs a plate, one plate at a time, 60 minutes.
- 12:05Chicken meatballs arrive on plate six, followed by the plant-based version on plate eight.
- 19:42The final count, and the room's reaction, come once the last plate is finished.
"I ATE AS MANY IKEA MEATBALLS AS I COULD AT THEIR FIRST UNLIMITED BUFFET!" is a request finally granted. Adam Moran says hundreds of people have asked him over the years to take on the Swedish store's cafeteria. When IKEA announced a ticketed all-you-can-eat night at stores across the country, he booked in. It has drawn about 2.5 million views since yesterday.
The format is not the usual BeardMeatsFood one. There is no towering tray and no wall of fame. Instead it costs £6.95 for an hour, one plate at a time, with eight meatballs and sides on each. He explains the rules, then is quick to settle another question: "This video is not sponsored by IKEA."
First comes the walk through the showroom, with jokes about the layout and hiding in wardrobes. Then the timer starts. Mash and peas give way to chips on the fourth plate, a switch he soon reconsiders: "Mash is spoonable, chips are not." The chicken meatballs taste surprisingly like chicken. The plant-based ones get a flat "I don't like those."
The room has its own cast. The description says the restaurant was packed, plenty of diners brought a competitive edge and IKEA even set up a leaderboard. In the comments, people mostly talk about the server, the other customers who keep drifting into shot and the woman in a meatball costume. Within nine hours there were already more comments than on one of his usual videos after a full day.
The all-you-can-eat setup suits him. His most watched video is still a 2023 attempt on the slice record at Gordon Ramsay's bottomless pizza restaurant. This time he orders his last plate with under a minute to go and finishes on 104 meatballs, to applause from the staff and the people at the tables around him.
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What viewers say
That server was amazing!
@28bdizzle28See it on YouTubeThe woman in the meatball costume missed an opportunity of saying ''I'm having a ball''
@JamesHetfieldIsGodSee it on YouTubeThe vibes were great in this, the server and random "contestants" showing up throughout was awesome
@niros9667See it on YouTube
6 more comments
Loved that when everyone was cheering the meatball was just wiggling because that's all it could do lol
@fattdamon5342See it on YouTube4:39 "I'm having the time of my life" while being dressed as a meatball. Love it😂😂
@TheRandompaintSee it on YouTube00:12 missed opportunty to say "...honestly, I have no iKea"
@bala1066See it on YouTubeCan we have a reverse of this video where beard does the camera work and Josh and Josh go head to head who can eat the most… for the title of Josh 1 until the next challenge 😂
@KevinJones-c7kSee it on YouTubeSad that the weekend is about over but beard always closes the weekend perfectly
@coreymcqueary5127See it on YouTubeThe cleanest challenge I’ve seen for a while. Well done.
@sticustomSee it on YouTube
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- Channel
- BeardMeatsFood
- Subscribers
- 6,930,000 ▲ 10,000 this week
- Channel views, last 7 days
- 16,640,637
- Channel views, pace per day
- 827,464 (on a normal day: 2,572,152)
- Video published
- November 8, 2026
- Video views so far
- 2,543,576 (less than a day online)
- Video views, pace per day
- 4,620,861
The numbers
A change from the giant platters, and one of the most watched new videos since yesterday.
💡 Test your knowledge
Which berry is traditionally made into the jam served with Swedish meatballs?
Lingonberry jam is the classic sweet-sharp accompaniment to Swedish meatballs, including at IKEA.