Video taking off 24x its usual first day

Prince William's Traitors spoiler joke has Graham Norton's guests covering their ears

The BBC clip catches William admitting to family viewing and testing Ross Kemp's nerves, before teasing the sofa with supposed inside information.

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BBC Story of October 27, 2026Trari Newsroom

Why this story? The video opened at a pace of 339,273 views a day, 24 times a normal first day on this channel (14,226).

Prince William is a faithful 'Traitors' fan - BBC

Graham Norton points out the sacrifice his guests are making: by coming to the recording, they are missing Celebrity Traitors. Prince William understands the stakes. "Yeah, love it, yeah, the family love it," he says.

The prince's surprise first appearance on The Graham Norton Show has supplied a particularly quick-moving BBC Short, drawing about 170,000 views in eight hours, already far beyond the channel's usual full-day audience for that format.

William has a story about encountering Ross Kemp through work for the National Emergencies Trust. Having watched the previous night's episode, he gave Kemp a tap to test his reaction. "It turns out, he is actually very jumpy," William says, before a photograph of their meeting appears.

Then Norton asks who will win. With another guest protesting that they do not want to know, William mischievously suggests Kemp has broken his contract. He quickly removes any suggestion of a real disclosure: "No, I'm joking, I'm joking. Spoiler alert: he didn't tell me." Norton only makes matters worse by wondering why Kemp would know the result unless he reached the end.

The interest extends beyond this royal viewing confession. A separate BBC Short about Romesh Ranganathan feeling lonely in the Celebrity Traitors castle is also drawing an unusually large audience. Under William's clip, viewers imagine royal TV time over a cup of tea, while others discuss how the sofa conversation resembles a night at the pub.

Published on Trari

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What viewers say

Trying to imagine the whole royal family watching the show while having a cuppa 😂
@CareRolSee it on YouTube
Just watched the whole show - to get context etc - jeeze the couch was like a night down the pub - apart from the initial hellos blah blah - not one cowered down, there is lots of genuine banter, no ‘airs or graces’ , appreciate they’d all had some previous with William, but he did give a few humdingers back 😂
@louisbeasley-suffolk4195See it on YouTube
Prince W is just so full of mischief. I love it.
@3h2o61See it on YouTube

Public comments from the video's page on YouTube