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This week on the channel
Genesis Owusu brings a rap turn to The Drums' "Blackstar"
Jonny Pierce and Owusu share writing, performance and production credits on the October collaboration.
In short
On YouTube, The Drums has 497,000 subscribers and 402,151,026 views in all, as of November 11, 2026. Its most watched video of the last 30 days is "The Drums x Genesis Owusu - "Blackstar" (Official Visualizer)", with 12,926 views. By YouTube subscribers it is No. 3,349 of the 5,393 channels on Trari, and No. 15 of 27 in category "Rock, metal and bands". On Instagram, @thedrumsofficial has 186,559 followers.
YouTube: The numbers today
subscribers
497,000
no significant change in the last 7 days
▲ 1,000 in the last 30 days
▲ 1,000 in the last 30 days
total views
402,151,026
Videos on the channel
129
1 uploaded in the last 30 days
Last upload
26 days ago
October 16, 2026
Views per subscriber
809
a new long video usually gets 31,249 views
a new short video usually gets 12,245 views
a new short video usually gets 12,245 views
Next milestone
500,000 subscribers
at the current pace: in about 90 days
Instagram: The numbers today
@thedrumsofficial · The account on Instagram
Followers
186,559
▼ 15 since yesterday
Posts
18
Likes per post
4,001
usually, by 15 recent posts
2.1% of followers
2.1% of followers
Place on Instagram
| Among all channels on Trari | In the category Rock, metal and bands | |
|---|---|---|
| By Instagram followers | 1,542 of 2,448 | 18 of 19 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Rock, metal and bands
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| we ain’t got time just to waste time | Carousel | October 21, 2026 | - | 2,638 | 21 |
| “Blackstar” w/ genesisowusu out now | Carousel | October 16, 2026 | - | 2,998 | 38 |
| new music tomorrow. | Reel | October 15, 2026 | - | 2,229 | 80 |
| i used to be really afraid of creative collaboration. my insecurity around… | Carousel | October 14, 2026 | - | 13,754 | 222 |
| surprise! | Carousel | September 18, 2026 | - | 4,001 | 132 |
| abysmal records staff pick playlist out now. if you think you should be an… | Carousel | September 16, 2026 | - | 3,500 | 42 |
| yes and no w/ babyrachy - produced by the drums for abysmalrecords_ | Carousel | September 3, 2026 | - | 3,436 | 26 |
| the artists are present | Carousel | August 31, 2026 | - | 7,072 | 50 |
Of the 15 latest posts: 5 Reels and 10 carousels.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +4M views this week
Duets with Mareux and Ledbyher, and four million views for The Drums
No new songs went up, yet the band's channel gathered more views than any similar band channel near its size, with subscribers holding at 4…
The video drawing the most views now
The Drums x Genesis Owusu - "Blackstar" (Official Visualizer)
- Video published
- October 16, 2026
- Video views so far
- 12,926
- Video views, pace per day
- 110
- Views in its first 24 hours
- 2,992
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Rock, metal and bands | |
|---|---|---|
| By subscribers | 3,349 of 5,393 | 15 of 27 |
Subscribers in the category Rock, metal and bands
Views gained this week in the category Rock, metal and bands
YouTube: Subscribers, last 30 days
October 13, 2026: 496,000 subscribers → November 11, 2026: 497,000 subscribers
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 24.9 in the category: 25.5
- comments per 1,000 views
- 1.5 in the category: 1.8
- short vs long
- 5 short (up to 3 minutes), 10 long
average views per short video: 14,658
average views per long video: 41,322
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 The Drums - Money | July 25, 2011 | 4:03 | 75,419,105 |
 The Drums - Money (Official Audio) | July 22, 2011 | 3:56 | 43,489,932 |
 The Drums - Days (Official Video) | February 14, 2012 | 4:31 | 10,705,006 |
 The Drums - How It Ended | October 1, 2011 | 4:23 | 6,992,878 |
 The Drums - Me And The Moon | January 11, 2011 | 3:26 | 6,476,741 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 #throwback to the official Money video | March 27, 2023 | 0:29 | 33,543 |
 The Impossible full lyric video out now. | April 2, 2024 | 0:25 | 30,036 |
 LOVING MY ART | May 24, 2023 | 0:44 | 23,880 |
 FLOWERS | May 23, 2023 | 0:18 | 12,439 |
 INSTACART SHOPPER | May 24, 2023 | 0:56 | 12,188 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel
Genesis Owusu brings a rap turn to The Drums' "Blackstar"
Jonny Pierce and Owusu share writing, performance and production credits on the October collaboration.
This week on the channel +4M views this week
Duets with Mareux and Ledbyher, and four million views for The Drums
No new songs went up, yet the band's channel gathered more views than any similar band channel near its size, with subscribers holding at 4…