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This week on the channel +177K views this week
Built Not Bought finds the fault in its Cummins Cruiser
A failed high-pressure fuel pump explains the starting trouble as Sam Eyles works towards a dyno run and touring fit-out.
In short
On YouTube, Built Not Bought has 286,000 subscribers and 46,355,976 views in all, as of November 11, 2026. In the last 7 days it gained 179,555 views. Its most watched video of the last 30 days is "I BUILT AUSTRALIAS TOUGHEST FARM TRUCK", with 369,909 views. By YouTube subscribers it is No. 4,094 of the 5,393 channels on Trari, and No. 152 of 224 in category "Cars and motoring". On Instagram, @sam_eyles has 197,625 followers.
YouTube: The numbers today
subscribers
286,000
no significant change in the last 7 days
▲ 2,000 in the last 30 days
▲ 2,000 in the last 30 days
total views
46,355,976
▲ 179,555 in the last 7 days
▲ 810,629 in the last 30 days
▲ 810,629 in the last 30 days
views a day (current pace)
3,622
on a typical day: 20,369
Videos on the channel
503
1 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
162
a new long video usually gets 148,100 views
Next milestone
500,000 subscribers
214,000 subscribers to go
Instagram: The numbers today
@sam_eyles · The account on Instagram
Followers
197,625
▲ 35 since yesterday
Posts
2,576
6 new posts in the last 7 days
Views per Reel
83,483
usually, by 9 recent Reels
Likes per post
4,189
usually, by 13 recent posts
2.1% of followers
2.1% of followers
Place on Instagram
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By Instagram followers | 1,510 of 2,442 | 57 of 100 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cars and motoring
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| What do you think the next build is!? 🫣 | Reel | November 10, 2026 | 106,516 | 3,679 | 520 |
| I don’t like 79s. | Reel | November 9, 2026 | 125,634 | 2,598 | 15 |
| Take advantage of our bundle deal!! | Reel | November 7, 2026 | 25,711 | 721 | 2 |
| Got 1 cylinder workin I guess 🤷♂️🤷♂️ | Photo | November 5, 2026 | - | 4,622 | 49 |
| HERES WHAT TO EXPECT THIS WEEKEND!! 🔥 🔥 | Reel | November 5, 2026 | 51,833 | 1,801 | 5 |
| Mum and Dad all hands on deck haha | Reel | November 4, 2026 | 122,302 | 2,592 | 18 |
| ONLY A COUPLE OF DAYS TO GO! 🥳 | Reel | November 3, 2026 | 42,854 | 1,546 | 2 |
| People don’t believe it till they see it 😈 | Reel | November 1, 2026 | 123,298 | 5,032 | 35 |
Of the 15 latest posts: 11 Reels, 3 carousels and 1 photo.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 5, 2026 5.7x the channel's usual pace The whole channel ran that day at 114,009 views a day, 5.7 times a normal day (19,862). Read the story
Views jump 5.7x the channel's usual pace
Sam Eyles raises an engine-failure question over his Cummins Cruiser
The latest Built Not Bought episode puts a question mark over a project that had been edging towards completion.
Views jump 11x the channel's usual pace
Built Not Bought's farm truck gets its rear tray
Sam Eyles moves the Cummins-powered Cruiser beyond doors and wiring as the channel's daily views jump sharply.
The video drawing the most views now
FIRST DRIVE IN THE 79 SERIES
- Video published
- November 10, 2026
- Video views so far
- 86,169
- Video views, pace per day
- 89,173
- Views in its first 22 hours
- 86,169
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 4,094 of 5,393 | 152 of 224 |
| By views gained this week | 4,220 of 5,274 | 167 of 224 |
| By views gained in the last 30 days | 4,121 of 5,043 | 170 of 221 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.0% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
YouTube: Subscribers, last 30 days
October 13, 2026: 284,000 subscribers → November 11, 2026: 286,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 45,549,393 views → November 11, 2026: 46,355,976 views · average: 27,813 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 20.6 in the category: 26.1
- comments per 1,000 views
- 2.3 in the category: 1.4
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 152,642
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 BNB BUDGET BUILD || Stock to Tourer in 24 Hours!! | June 30, 2020 | 25:26 | 964,972 |
 BUILT NOT BOUGHT Special || Petrol Vs. Diesel | August 13, 2019 | 22:44 | 855,958 |
 SAM EYLES || My Supercharged V8 Patrol Unveiled | June 29, 2018 | 4:10 | 674,361 |
 BUILT NOT BOUGHT Special || We Put 40's On A Falcon!! | June 14, 2019 | 15:44 | 667,617 |
 BUILDING My Dream Rig in 10 Minutes!! | September 29, 2020 | 13:15 | 627,866 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Just out here making every other car look small 😜😜 | March 29, 2024 | 0:21 | 35,678 |
 Rarest Landcruiser in The World | November 21, 2025 | 0:12 | 30,068 |
 16 June 2026 | June 15, 2026 | 0:15 | 22,419 |
 This colour hits different... | June 28, 2026 | 0:14 | 17,768 |
 Sorry not sorry.. | April 3, 2026 | 0:21 | 17,571 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 114,009 views a day, 5.7 times a normal day (19,862).Read the story
- Views jumpThe whole channel ran that day at 178,958 views a day, 11 times a normal day (16,203).Read the story
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +177K views this week
Built Not Bought finds the fault in its Cummins Cruiser
A failed high-pressure fuel pump explains the starting trouble as Sam Eyles works towards a dyno run and touring fit-out.
Views jump 5.7x the channel's usual pace
Sam Eyles raises an engine-failure question over his Cummins Cruiser
The latest Built Not Bought episode puts a question mark over a project that had been edging towards completion.
Views jump 11x the channel's usual pace
Built Not Bought's farm truck gets its rear tray
Sam Eyles moves the Cummins-powered Cruiser beyond doors and wiring as the channel's daily views jump sharply.
This week on the channel +55K views this week
Doors go on Built Not Bought's Cummins-powered 79 Series
The Cruiser's latest build episode pairs a 6BT Cummins with an eight-speed automatic as finishing jobs get attention.