United States
United Kingdom
Canada
Australia
New Zealand
IrelandThis week on the channel
Niki DeMar's premiere look lives on in video screenshots
Her vintage Vivienne Westwood outing remains the channel's busiest upload during a week without anything new.
In short
On YouTube, NIKI DEMAR has 2,280,000 subscribers and 328,372,867 views in all, as of November 11, 2026. Its most watched video of the last 30 days is "I finally decided where I’m moving… 🚚 week in my life | early 30s diaries", with 118,608 views. By YouTube subscribers it is No. 1,254 of the 5,393 channels on Trari, and No. 22 of 138 in category "Vlogs and daily life". On Instagram, @niki has 3,494,673 followers. The account lost 1,514 followers in the last 7 days.
YouTube: The numbers today
subscribers
2,280,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
328,372,867
▲ 2,525,666 in the last 30 days
views a day (current pace)
45,863
on a typical day: 75,445
Videos on the channel
947
5 uploaded in the last 30 days
Last upload
8 days ago
November 3, 2026
Views per subscriber
144
a new long video usually gets 95,413 views
a new short video usually gets 54,118 views
a new short video usually gets 54,118 views
Next milestone
3,000,000 subscribers
720,000 subscribers to go
Instagram: The numbers today
@niki · The account on Instagram
Followers
3,494,673
▼ 289 since yesterday
▼ 1,514 in the last 7 days
▼ 1,514 in the last 7 days
Posts
1,377
7 new posts in the last 7 days
Views per Reel
176,159
usually, by 7 recent Reels
Likes per post
4,009
usually, by 12 recent posts
0.11% of followers
0.11% of followers
Place on Instagram
| Among all channels on Trari | In the category Vlogs and daily life | |
|---|---|---|
| By Instagram followers | 286 of 2,442 | 11 of 78 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Vlogs and daily life
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Novemb-her 🐆☕️ | Carousel | November 10, 2026 | - | - | 43 |
| I lowkey at these up… oh the memories 🦋 | Carousel | November 9, 2026 | - | 19,878 | 145 |
| Slowly building my dream loft ⭐️🏠 | Reel | November 9, 2026 | 162,003 | 2,416 | 18 |
| this is the secret to every celebrity aging in reverse!… | Reel | November 7, 2026 | 80,446 | 979 | 36 |
| Closet day!! 🖤⭐️🌴🪞💄💜 | Reel | November 6, 2026 | 216,289 | 3,836 | 33 |
| Dining room day! 🪑 shoutout anthropologie for the best cups & facebook… | Reel | November 5, 2026 | 151,844 | 1,830 | 28 |
| Kitchen day! It’s coming together… 🏠🍇 | Reel | November 4, 2026 | 202,361 | 3,268 | 43 |
| I have 3 weeks to makeover this entire apartment! 🖼️🛋️🌴 #apartment… | Reel | November 3, 2026 | 213,693 | 3,029 | 42 |
Of the 15 latest posts: 8 Reels and 7 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 4, 2026 3.1x its usual first day Never satisfied… moving again! 📦 MOVING VLOG! ea… The video opened at a pace of 43,511 views a day, 3.1 times a normal first day on this channel (13,918).
This week on the channel +1.6M views this week
Pennsylvania house tours give Niki DeMar's moving diary a homecoming
Jules joins a Disneyland brand trip as Niki weighs her next chapter after stays in New York and Los Angeles.
Video taking off 12x its usual first day
Niki DeMar's red-carpet story: “I lost $1,200”
Her account draws an unusually fast start, with viewers discussing event dressing and the less glamorous side of the carpet.
The video drawing the most views now
I lost $1,200 walking a red carpet
- Video published
- October 9, 2026
- Video views so far
- 1,534,563
- Video views, pace per day
- 9,818
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Vlogs and daily life | |
|---|---|---|
| By subscribers | 1,254 of 5,393 | 22 of 138 |
| By views gained in the last 30 days | 3,205 of 5,043 | 54 of 136 |
The ranking by views counts only channels whose weekly number is available.
Subscribers in the category Vlogs and daily life
Views gained this week in the category Vlogs and daily life
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 2,280,000 subscribers 0% (0)
- Instagram · 3,494,673 followers -0.04% (-1,514)
From November 4, 2026 to November 11, 2026: on YouTube from 2,280,000 to 2,280,000 subscribers (0%), on Instagram from 3,496,187 to 3,494,673 followers (-0.04%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 2,280,000 | 3,494,673 |
| November 10, 2026 | 2,280,000 | 3,494,962 |
| November 9, 2026 | 2,280,000 | 3,495,243 |
| November 8, 2026 | 2,280,000 | 3,495,546 |
| November 7, 2026 | 2,280,000 | 3,495,668 |
| November 6, 2026 | 2,280,000 | 3,495,901 |
| November 5, 2026 | 2,280,000 | 3,496,081 |
| November 4, 2026 | 2,280,000 | 3,496,187 |
YouTube: Total views, last 30 days
October 13, 2026: 325,847,201 views → November 11, 2026: 328,372,867 views · average: 87,091 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Never satisfied… moving again! 📦 MOVING VLOG! early 30s di… | November 3, 2026 | 40:54 | 93,286 | 2,849 | 44,904 | 2,150 | 178 |
 MOVING DAY 🚚 | October 18, 2026 | 0:13 short | 39,852 | 130 | 22,805 | 1,009 | 14 |
 Behind the scenes vlog at the RARE Beauty Gala | October 17, 2026 | 0:57 short | 25,765 | 116 | 13,219 | 1,041 | 17 |
 I finally decided where I’m moving… 🚚 week in my life | ea… | October 15, 2026 | 33:40 | 118,608 | 135 | 41,223 | 2,597 | 239 |
 Should I get baby bangs? 💇🏻♀️ | October 13, 2026 | 0:33 short | 68,385 | 210 | 34,896 | 1,558 | 172 |
 Lifestyle changes I made in my 30s to GLOW UP | October 10, 2026 | 0:33 short | 149,605 | 412 | - | 3,442 | 53 |
 Me at my “prime” in my 20s.. | October 9, 2026 | 0:27 short | 130,579 | 101 | - | 3,727 | 75 |
 I lost $1,200 walking a red carpet | October 9, 2026 | 0:57 short | 1,534,563 | 9,818 | - | 44,326 | 341 |
 Coolest Halloween Experience in LA!! 🎃 | October 7, 2026 | 0:48 short | 21,571 | 42 | - | 691 | 5 |
 Exposing this Niki & Gabi video… lol | October 7, 2026 | 1:00 short | 193,838 | 938 | - | 7,755 | 50 |
 Everything I ate at @Disneyland 🎃👻 #disney #disneyland #d… | October 6, 2026 | 0:49 short | 173,236 | 273 | - | 4,232 | 28 |
 How to get Invited to Exclusive Events (influencer secrets) | October 6, 2026 | 0:55 short | 22,845 | 29 | - | 858 | 8 |
 POV I edited my new vlog like a reality show | October 5, 2026 | 0:39 short | 14,349 | 27 | - | 412 | 2 |
 Trying to be relevant (again) at NYFW 🗽week in my life *ea… | October 3, 2026 | 24:42 | 95,413 | 77 | - | 2,017 | 201 |
 I’m selling all my clothes! 👜 #secondhand #shopping | October 2, 2026 | 0:56 short | 23,303 | 21 | - | 262 | 6 |
Audience engagement
- likes per 1,000 views
- 28.1 in the category: 26.8
- comments per 1,000 views
- 0.5 in the category: 0.8
- a video's usual first day on this channel
- 14,431 views
- short vs long
- 12 short (up to 3 minutes), 3 long
average views per short video: 199,824
average views per long video: 102,435
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 How I’m treated with different hair colors *PLOT TWIST END* | August 28, 2018 | 23:24 | 12,305,824 |
 Making Awkward Situations at Drive Thru's | March 29, 2019 | 9:40 | 5,530,185 |
 Going through Starbucks Drive thru Dressed as Different Peo… | October 20, 2018 | 22:45 | 5,291,514 |
 Pranking People in Public with Disturbing Nails | April 5, 2019 | 12:43 | 4,643,023 |
 Pretty Girl COVER by Niki DeMar | April 13, 2017 | 3:40 | 4,602,180 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 my teenage dirtbag pics… i win this challenge | August 10, 2022 | 0:09 | 2,378,969 |
 a brand sent me & Gabi the SAME dress!? | April 2, 2024 | 0:26 | 1,876,621 |
 texting a girl for the first time… | August 17, 2023 | 0:16 | 1,704,357 |
 Moving from a Studio Apartment to a PENTHOUSE in LA 👀 | April 3, 2025 | 0:56 | 1,309,815 |
 Shopping at a Celebrity Thrift Store in LA 👀 | October 9, 2024 | 0:55 | 1,085,074 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offNever satisfied… moving again! 📦 MOVING VLOG! ea… The video opened at a pace of 43,511 views a day, 3.1 times a normal first day on this channel (13,918).
- MilestoneI lost $1,200 walking a red carpet The video passed 1,000,000 views.
- Video taking offI finally decided where I’m moving… 🚚 week in my… The video opened at a pace of 41,223 views a day, 3.6 times a normal first day on this channel (11,577).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel
Niki DeMar's premiere look lives on in video screenshots
Her vintage Vivienne Westwood outing remains the channel's busiest upload during a week without anything new.
This week on the channel +1.6M views this week
Pennsylvania house tours give Niki DeMar's moving diary a homecoming
Jules joins a Disneyland brand trip as Niki weighs her next chapter after stays in New York and Los Angeles.
Video taking off 12x its usual first day
Niki DeMar's red-carpet story: “I lost $1,200”
Her account draws an unusually fast start, with viewers discussing event dressing and the less glamorous side of the carpet.
This week on the channel
Wrecking her life (again): NIKI DEMAR heads to New York
Her 'early 30s diaries' vlog about the move has passed 110,000 views, with no new upload posted since.