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IrelandThis week on the channel +276K views this week
Mat Watson's brand-new Land Cruiser comes with old-school complications
Fog-light wiring and a speedometer conversion turn a Japanese import into a hands-on project for British roads.
In short
On YouTube, Mat Watson Cars has 1,400,000 subscribers and 230,434,981 views in all, as of November 11, 2026. In the last 7 days it gained 206,284 views. By YouTube subscribers it is No. 1,876 of the 5,393 channels on Trari, and No. 54 of 224 in category "Cars and motoring". On Instagram, @matwatsoncars has 1,487,696 followers. The account lost 592 followers in the last 7 days.
YouTube: The numbers today
subscribers
1,400,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
230,434,981
▲ 206,284 in the last 7 days
▲ 1,032,556 in the last 30 days
▲ 1,032,556 in the last 30 days
views a day (current pace)
15,297
on a typical day: 32,690
Videos on the channel
200
Last upload
73 days ago
August 30, 2026
Views per subscriber
164
a new long video usually gets 1,312,370 views
Next milestone
1,500,000 subscribers
100,000 subscribers to go
Instagram: The numbers today
@matwatsoncars · The account on Instagram
Followers
1,487,696
▼ 210 since yesterday
▼ 592 in the last 7 days
▼ 592 in the last 7 days
Posts
2,127
1 new post in the last 7 days
Views per Reel
1,199,091
usually, by 15 recent Reels
Likes per post
10,557
usually, by 15 recent posts
0.71% of followers
0.71% of followers
Place on Instagram
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By Instagram followers | 605 of 2,448 | 21 of 100 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cars and motoring
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| If you could own just one car, would it be this? 👀 | Reel | November 6, 2026 | 1,008,026 | 4,152 | 63 |
| The new Audi SQ9 is the biggest car Audi has ever made, and it's their A8… | Reel | October 31, 2026 | 3,852,263 | 5,992 | 243 |
| I've never seen anything like this before 🤯 | Reel | October 24, 2026 | 1,199,091 | 12,771 | 259 |
| Too much car tech? 🤔 | Reel | October 23, 2026 | 513,479 | 10,478 | 235 |
| Gave my new book to a stranger in the USA 📖 | Reel | October 22, 2026 | 106,768 | 1,331 | 18 |
| The new Audi Q9 at night 👀 Has Audi overdone the lights? Light-up grills,… | Reel | October 21, 2026 | 1,162,130 | 28,021 | 943 |
| This weird button opens everything 👻 | Reel | October 10, 2026 | 4,277,353 | 285,717 | 659 |
| Wait for the 💦 The Polestar 5 is Polestar's flagship four-door GT, and its… | Reel | October 2, 2026 | 572,064 | 10,557 | 115 |
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +539K views this week
A Land Cruiser bought at a Tokyo auction keeps Mat Watson's import plan busy
With no new upload, the channel is drawing about twice its usual daily views, led by a summer trip to Gulliver and the USS auctions.
The video drawing the most views now
I Imported a BRAND NEW 1980s Land Cruiser 76!
- Video published
- May 3, 2026
- Video views so far
- 1,463,118
- Video views, pace per day
- 3,297
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 1,876 of 5,393 | 54 of 224 |
| By views gained this week | 4,120 of 5,274 | 161 of 224 |
| By views gained in the last 30 days | 3,930 of 5,043 | 156 of 221 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.1% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 5, 2026, so both lines start from the same point
- YouTube · 1,400,000 subscribers 0% (0)
- Instagram · 1,487,696 followers -0.03% (-511)
From November 5, 2026 to November 11, 2026: on YouTube from 1,400,000 to 1,400,000 subscribers (0%), on Instagram from 1,488,207 to 1,487,696 followers (-0.03%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 1,400,000 | 1,487,696 |
| November 10, 2026 | 1,400,000 | 1,487,906 |
| November 9, 2026 | 1,400,000 | 1,488,101 |
| November 8, 2026 | 1,400,000 | 1,488,192 |
| November 7, 2026 | 1,400,000 | 1,488,124 |
| November 6, 2026 | 1,400,000 | 1,488,151 |
| November 5, 2026 | 1,400,000 | 1,488,207 |
YouTube: Total views, last 30 days
October 13, 2026: 229,420,882 views → November 11, 2026: 230,434,981 views · average: 34,968 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 I Put £20,000 Of Parts On Japan's Smallest Sports Car | August 30, 2026 | 29:12 | 1,312,370 | 428 | - | 15,006 | 811 |
 I Bought a Land Cruiser at Auction IN Japan! | June 28, 2026 | 26:45 | 2,830,440 | 2,163 | - | 34,417 | 1,407 |
 I Imported a BRAND NEW 1980s Land Cruiser 76! | May 3, 2026 | 20:13 | 1,463,118 | 3,297 | - | 22,518 | 1,422 |
 Why the new Suzuki Jimny 5-Door is so popular! | February 1, 2026 | 27:20 | 1,432,842 | 1,098 | - | 23,950 | 2,160 |
 My 'Banned" 4x4 Dealership Is Going Horribly Wrong | December 21, 2025 | 30:22 | 718,864 | 145 | - | 16,916 | 1,242 |
 Everyone is WRONG about the BMW M2 CS | November 26, 2025 | 16:10 | 535,169 | 325 | - | 13,526 | 847 |
 I Chose This Over My 911 S/T! | October 26, 2025 | 37:44 | 895,349 | 374 | - | 22,039 | 2,075 |
 Was Importing 'BANNED' 4x4s a Huge MISTAKE? | September 7, 2025 | 32:30 | 1,153,347 | 202 | - | 26,226 | 1,381 |
 Are OLD cars better than NEW cars? | June 29, 2025 | 24:23 | 346,801 | 35 | - | 10,569 | 1,441 |
 Changing My Porsche 911 S/T? | June 1, 2025 | 34:33 | 985,420 | 71 | - | 24,748 | 956 |
 I SOLD my GT3 RS for this... | April 13, 2025 | 20:06 | 1,945,005 | 72 | - | 55,488 | 2,984 |
 I Bought a Rare V12 From Japan! | March 23, 2025 | 20:03 | 1,911,524 | 274 | - | 35,533 | 1,503 |
 Should I Buy this ABANDONED Sports Car? | February 2, 2025 | 28:39 | 1,044,187 | 12 | - | 21,797 | 985 |
 Why I've Sold My GT3 RS | December 22, 2024 | 29:51 | 2,512,989 | 125 | - | 54,560 | 7,783 |
 What's My Car Collection Worth? | December 8, 2024 | 38:29 | 1,661,340 | 303 | - | 39,076 | 1,469 |
Audience engagement
- likes per 1,000 views
- 20.1 in the category: 26.2
- comments per 1,000 views
- 1.4 in the category: 1.4
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 1,383,251
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Bentley Mulsanne review: more luxurious than a Rolls-Royce … | December 13, 2020 | 18:51 | 5,660,092 |
 I've bought my DREAM CAR! | March 19, 2023 | 22:42 | 3,906,413 |
 My GT3 RS Has Arrived! | October 22, 2023 | 21:27 | 3,876,650 |
 I bought a Fiat 126! See why it's one of the coolest cars e… | June 2, 2019 | 14:11 | 3,837,683 |
| I Bought a Land Cruiser at Auction IN Japan! | June 28, 2026 | 26:45 | 2,777,420 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Why Audi is better at car design than BMW and Mercedes! | January 29, 2022 | 0:41 | 21,485,967 |
 This is the most extreme camper van in the WORLD! | July 25, 2023 | 1:00 | 14,316,144 |
 Why this is the smoothest engine in the world. EVER! | November 14, 2021 | 0:34 | 9,599,237 |
 Lexus LFA V10 amazing engine sound😍😍😍 | January 17, 2022 | 0:59 | 8,131,345 |
 New Lamborghini Lanzador has a SPECIAL button! | October 17, 2023 | 0:59 | 6,985,331 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +276K views this week
Mat Watson's brand-new Land Cruiser comes with old-school complications
Fog-light wiring and a speedometer conversion turn a Japanese import into a hands-on project for British roads.
This week on the channel +539K views this week
A Land Cruiser bought at a Tokyo auction keeps Mat Watson's import plan busy
With no new upload, the channel is drawing about twice its usual daily views, led by a summer trip to Gulliver and the USS auctions.