United States
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IrelandThis week on the channel +1.5M views this week
Jordan B Peterson's marriage answer begins with a laugh
A live Q&A clip joins a Boston lecture about Abraham, purpose and commitment among six new uploads.
In short
On YouTube, Jordan B Peterson has 8,850,000 subscribers and 1,050,238,723 views in all, as of November 11, 2026. In the last 7 days it gained 1,963,758 views. By YouTube subscribers it is No. 299 of the 5,393 channels on Trari, and No. 2 of 29 in category "Self-improvement and productivity". On Instagram, @jordan.b.peterson has 9,137,147 followers. The account lost 4,478 followers in the last 7 days.
YouTube: The numbers today
subscribers
8,850,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
1,050,238,723
▲ 1,963,758 in the last 7 days
▲ 7,031,923 in the last 30 days
▲ 7,031,923 in the last 30 days
views a day (current pace)
241,870
on a typical day: 261,164
Videos on the channel
1,587
10 uploaded in the last 30 days
Last upload
8 days ago
November 3, 2026
Views per subscriber
118
a new long video usually gets 365,981 views
a new short video usually gets 104,150 views
a new short video usually gets 104,150 views
Next milestone
10,000,000 subscribers
1,150,000 subscribers to go
Instagram: The numbers today
@jordan.b.peterson · The account on Instagram
Followers
9,137,147
▼ 652 since yesterday
▼ 4,478 in the last 7 days
▼ 4,478 in the last 7 days
Posts
1,692
Views per Reel
877,919
usually, by 8 recent Reels
Likes per post
23,231
usually, by 15 recent posts
0.25% of followers
0.25% of followers
Place on Instagram
| Among all channels on Trari | In the category Self-improvement and productivity | |
|---|---|---|
| By Instagram followers | 118 of 2,448 | 2 of 23 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Self-improvement and productivity
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| I thought this was blackly comedic enough to merit reposting. | Reel | October 30, 2026 | 4,287,895 | 110,438 | 2,374 |
| What makes being married worth it? | Reel | October 26, 2026 | 6,352,440 | 201,474 | 904 |
| A small daily ritual adds up to more of your life than you think. | Reel | October 23, 2026 | 874,180 | 20,499 | 153 |
| “Why should I do anything that’s difficult?” | Carousel | October 4, 2026 | - | 86,414 | 581 |
| “Here’s the problem with lying.” | Reel | September 30, 2026 | 881,659 | 23,231 | 328 |
| “Music is a religious experience.” | Reel | September 19, 2026 | 652,657 | 12,715 | 360 |
| “If you work 10% longer hours, you make 40% more money.” | Reel | August 11, 2026 | 1,045,550 | 20,126 | 485 |
| My son Julian just released Overcome, his second album of original songs on… | Carousel | August 4, 2026 | - | 9,340 | 113 |
Of the 15 latest posts: 8 Reels and 7 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 5, 2026 2.5x the channel's usual pace The whole channel ran that day at 661,526 views a day, 2.5 times a normal day (259,936).
This week on the channel +1.1M views this week
A challenging spouse anchors Jordan B Peterson's Phoenix lecture
"Choose Your Hardest Opponent" connects marriage, faith and personal growth in a recorded tour appearance.
This week on the channel +1.1M views this week
Abraham's difficult bargain anchors Jordan B Peterson's Milwaukee lecture
The week's only upload revisits a March 2024 talk about sacrifice, comfort and the changes people put off.
The video drawing the most views now
“What makes being married worth it?”
- Video published
- October 27, 2026
- Video views so far
- 1,637,504
- Video views, pace per day
- 59,479
- Views on its first day
- 177,734
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Self-improvement and productivity | |
|---|---|---|
| By subscribers | 299 of 5,393 | 2 of 29 |
| By views gained this week | 1,945 of 5,274 | 4 of 29 |
| By views gained in the last 30 days | 2,123 of 5,043 | 4 of 23 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 3.1% of all views the category's channels gained this week
Subscribers in the category Self-improvement and productivity
Views gained this week in the category Self-improvement and productivity
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 8,850,000 subscribers 0% (0)
- Instagram · 9,137,147 followers -0.05% (-4,478)
From November 4, 2026 to November 11, 2026: on YouTube from 8,850,000 to 8,850,000 subscribers (0%), on Instagram from 9,141,625 to 9,137,147 followers (-0.05%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 8,850,000 | 9,137,147 |
| November 10, 2026 | 8,850,000 | 9,137,799 |
| November 9, 2026 | 8,850,000 | 9,138,005 |
| November 8, 2026 | 8,850,000 | 9,138,173 |
| November 7, 2026 | 8,850,000 | 9,138,225 |
| November 6, 2026 | 8,850,000 | 9,138,719 |
| November 5, 2026 | 8,850,000 | 9,139,486 |
| November 4, 2026 | 8,850,000 | 9,141,625 |
YouTube: Total views, last 30 days
October 13, 2026: 1,043,301,993 views → November 11, 2026: 1,050,238,723 views · average: 239,197 views a day
YouTube: The channel's latest videos
The last 14 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 You Don't Win an Argument With Your Wife | November 3, 2026 | 0:43 short | 182,711 | 4,255 | 70,871 | 6,017 | 176 |
 Why Young Women Are The Most Miserable They've Ever Been | November 2, 2026 | 1:37:11 | 724,150 | 50,944 | 179,831 | 11,057 | 1,386 |
 It's Never Too Late to Go On The Adventure of Your Life | October 29, 2026 | 1:05 short | 99,907 | 992 | 43,997 | 4,820 | 125 |
 Your Actual Ceiling | October 28, 2026 | 1:08 short | 134,959 | 644 | 50,657 | 4,771 | 85 |
 “What makes being married worth it?” | October 27, 2026 | 0:46 short | 1,637,504 | 59,479 | 177,734 | 37,197 | 548 |
 Ignore This and You're Done | October 27, 2026 | 0:41 short | 49,658 | 289 | 20,700 | 2,074 | 65 |
 Why You Keep Causing Unnecessary Problems In Your Own Life | October 25, 2026 | 1:44:54 | 259,360 | 2,445 | 102,048 | 2,802 | 233 |
 The 5% of Your Life That Changes Everything | October 23, 2026 | 0:51 short | 123,124 | 1,241 | 48,963 | 3,796 | 92 |
 The Secret to a Great Conversation | October 21, 2026 | 0:35 short | 108,394 | 461 | 47,739 | 3,523 | 69 |
 Choose Your Hardest Opponent | October 18, 2026 | 1:54:17 | 362,011 | 2,266 | 116,786 | 4,259 | 266 |
 Peterson Says It Is One Single Thing | October 11, 2026 | 1:34:36 | 369,952 | 934 | - | 3,827 | 306 |
 Your Contract With The Future | October 8, 2026 | 0:45 short | 84,410 | 295 | - | 2,691 | 88 |
 Sacrifice & Maturity Are the Same | October 8, 2026 | 1:02 short | 58,929 | 368 | - | 2,942 | 54 |
 The Paradox of Gratified Needs | October 5, 2026 | 0:53 short | 68,363 | 240 | - | 2,657 | 54 |
Audience engagement
- likes per 1,000 views
- 21.7 in the category: 36.8
- comments per 1,000 views
- 0.8 in the category: 1.5
- a video's usual first day on this channel
- 49,109 views
- short vs long
- 10 short (up to 3 minutes), 4 long
average views per short video: 254,795
average views per long video: 428,868
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Lecture: Biblical Series I: Introduction to the Idea of God | May 20, 2017 | 2:38:28 | 14,288,269 |
 Talking to Muslims About Christ | Mohammed Hijab & Jonathan… | October 17, 2022 | 1:36:06 | 8,012,008 |
 Africa is Not Poor Because of Colonization | September 1, 2022 | 11:05 | 7,794,458 |
 Documentary: A Glitch in the Matrix (David Fuller productio… | February 17, 2018 | 51:28 | 6,637,361 |
 Rife For Cancellation | Matt Rife | EP 401 | November 30, 2023 | 1:13:50 | 6,635,077 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 JBP X @MattRifeComedy. Today at 5pm EST. | November 30, 2023 | 0:25 | 18,549,968 |
 COVID-19 Cause of Death | April 17, 2023 | 0:41 | 8,001,881 |
 What Are Women Good For? | May 11, 2023 | 0:36 | 7,688,068 |
 Language Is Used as a Group Protection Strategy | July 25, 2022 | 0:59 | 4,477,581 |
 Fatherlessness Is Destroying America | April 20, 2023 | 0:41 | 4,216,874 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 661,526 views a day, 2.5 times a normal day (259,936).
- Milestone“What makes being married worth it?” The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 595,676 views a day, 3.1 times a normal day (194,580).
- Video taking off“What makes being married worth it?” The video opened at a pace of 129,054 views a day, 5 times a normal first day on this channel (25,912).
- Video taking offChoose Your Hardest Opponent The video opened at a pace of 128,858 views a day, 4.7 times a normal first day on this channel (27,251).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +1.5M views this week
Jordan B Peterson's marriage answer begins with a laugh
A live Q&A clip joins a Boston lecture about Abraham, purpose and commitment among six new uploads.
This week on the channel +1.1M views this week
A challenging spouse anchors Jordan B Peterson's Phoenix lecture
"Choose Your Hardest Opponent" connects marriage, faith and personal growth in a recorded tour appearance.
This week on the channel +1.1M views this week
Abraham's difficult bargain anchors Jordan B Peterson's Milwaukee lecture
The week's only upload revisits a March 2024 talk about sacrifice, comfort and the changes people put off.
This week on the channel 4 videos this week
Jordan B Peterson's 'Boring People Don't Exist' outpaces his Tolstoy talk
A day old, the newest of four uploads is gathering views several times faster than the week-old Tolstoy video, which still holds the bigges…