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IrelandThis week on the channel +244K views this week
Matt D'Avella looks beyond the paper straw
Natalie Pidding, Susan Keefe and Naomi Oreskes join an essay about sustainability fatigue and who carries responsibility for pollution.
In short
On YouTube, Matt D'Avella has 4,060,000 subscribers and 337,951,125 views in all, as of November 11, 2026. In the last 7 days it gained 297,888 views. Its most watched video of the last 30 days is "They sold us a lie (and it’s still working)", with 290,769 views. By YouTube subscribers it is No. 733 of the 5,393 channels on Trari, and No. 9 of 29 in category "Self-improvement and productivity". On Instagram, @mattdavella has 355,459 followers. The account lost 168 followers in the last 7 days.
YouTube: The numbers today
subscribers
4,060,000
no significant change in the last 7 days
▲ 10,000 in the last 30 days
▲ 10,000 in the last 30 days
total views
337,951,125
▲ 297,888 in the last 7 days
▲ 1,406,741 in the last 30 days
▲ 1,406,741 in the last 30 days
views a day (current pace)
21,215
on a typical day: 49,280
Videos on the channel
472
1 uploaded in the last 30 days
Last upload
11 days ago
October 31, 2026
Views per subscriber
83
a new long video usually gets 635,654 views
Next milestone
5,000,000 subscribers
940,000 subscribers to go
Instagram: The numbers today
@mattdavella · The account on Instagram
Followers
355,459
▼ 48 a day, on average over the last 2 days
▼ 168 in the last 7 days
▼ 168 in the last 7 days
Posts
670
Views per Reel
83,376
usually, by 12 recent Reels
Likes per post
2,558
usually, by 15 recent posts
0.72% of followers
0.72% of followers
Place on Instagram
| Among all channels on Trari | In the category Self-improvement and productivity | |
|---|---|---|
| By Instagram followers | 1,258 of 2,448 | 16 of 23 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Self-improvement and productivity
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| My editor was adamant that I share this reel luda.lx | Reel | September 29, 2026 | 60,601 | 998 | 31 |
| Got a fashion makeover from styledbysally (using slow brand and second-hand).… | Reel | September 27, 2026 | 201,624 | 5,496 | 99 |
| Wanted to look smart so wore clear glasses and got 7 angles. | Carousel | September 2, 2026 | - | 1,559 | 40 |
| You can listen to my podcast on americanair now which is cool! | Photo | May 11, 2025 | - | 2,456 | 60 |
| This project started because I had less time than ever. | Carousel | April 27, 2025 | - | 6,885 | 50 |
| This was a stretch… | Reel | April 15, 2025 | 83,163 | 3,080 | 42 |
| This was time consuming. | Reel | April 14, 2025 | 69,494 | 1,763 | 18 |
| Now that I’m a parent I’m a night owl and early bird. | Reel | April 13, 2025 | 83,589 | 2,045 | 13 |
Of the 15 latest posts: 12 Reels, 2 carousels and 1 photo.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +323K views this week
A million views for Matt D'Avella's minimalist wardrobe rethink
Stylist Sally Mackinnon and thrift specialist Nina Gbor feature in the project, now past the million-view mark.
This week on the channel one video this week
Matt D'Avella's stylist makeover arrives as a consumerism video leads
His one new upload passed thirty thousand views in its first day, while a 27-day-old critique of buying things keeps the channel's steadies…
The video drawing the most views now
They sold us a lie (and it’s still working)
- Video published
- October 31, 2026
- Video views so far
- 290,769
- Video views, pace per day
- 4,800
- Views on its first day
- 104,187
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Self-improvement and productivity | |
|---|---|---|
| By subscribers | 733 of 5,393 | 9 of 29 |
| By views gained this week | 3,858 of 5,274 | 17 of 29 |
| By views gained in the last 30 days | 3,686 of 5,043 | 14 of 23 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.5% of all views the category's channels gained this week
Subscribers in the category Self-improvement and productivity
Views gained this week in the category Self-improvement and productivity
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 4,060,000 subscribers 0% (0)
- Instagram · 355,459 followers -0.04% (-155)
From November 4, 2026 to November 11, 2026: on YouTube from 4,060,000 to 4,060,000 subscribers (0%), on Instagram from 355,614 to 355,459 followers (-0.04%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 4,060,000 | - |
| November 10, 2026 | 4,060,000 | 355,459 |
| November 9, 2026 | 4,060,000 | 355,519 |
| November 8, 2026 | 4,060,000 | 355,550 |
| November 7, 2026 | 4,060,000 | 355,589 |
| November 6, 2026 | 4,060,000 | 355,606 |
| November 5, 2026 | 4,060,000 | 355,606 |
| November 4, 2026 | 4,060,000 | 355,614 |
YouTube: Total views, last 30 days
October 13, 2026: 336,584,321 views → November 11, 2026: 337,951,125 views · average: 47,131 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 They sold us a lie (and it’s still working) | October 31, 2026 | 19:53 | 290,769 | 4,800 | 104,187 | 6,152 | 515 |
 A professional stylist rebuilt my minimalist wardrobe | September 27, 2026 | 18:12 | 1,214,755 | 2,159 | - | 15,898 | 678 |
 This is everything that's wrong with consumerism | September 1, 2026 | 18:40 | 891,635 | 777 | - | 13,756 | 744 |
 Where did all the minimalists go? | July 7, 2026 | 22:29 | 700,537 | 551 | - | 24,276 | 2,894 |
 I ran 1 mile every day for 30 days | June 9, 2026 | 15:28 | 385,005 | 2,042 | - | 9,264 | 344 |
 I tried to optimize my life. It made it worse. | April 30, 2026 | 12:30 | 426,160 | 230 | - | 18,157 | 869 |
 I tried zone 2 training for 30 days (what I learned) | March 30, 2026 | 14:41 | 852,724 | 1,024 | - | 17,446 | 537 |
 The biggest self-help lie | February 27, 2026 | 11:57 | 217,625 | 74 | - | 9,549 | 352 |
 I meal prepped 46 boring lunches to be healthier | January 30, 2026 | 10:50 | 271,546 | 71 | - | 10,622 | 485 |
 The most life-changing advice I ever got | January 13, 2026 | 13:56 | 567,044 | 160 | - | 19,798 | 571 |
 The water bottle trend has gone too far | December 11, 2025 | 13:24 | 635,654 | 318 | - | 19,720 | 2,405 |
 The problem with self-help gurus | October 28, 2025 | 29:42 | 664,621 | 84 | - | 30,340 | 2,616 |
 How social media fuels useless products | September 30, 2025 | 15:20 | 511,396 | 38 | - | 22,020 | 2,066 |
 Hustle culture lied to you (here’s a better way) | September 2, 2025 | 14:49 | 889,562 | 168 | - | 33,217 | 1,223 |
 Why everyone is quitting social media | August 21, 2025 | 16:59 | 2,692,635 | 1,330 | - | 116,835 | 7,985 |
Audience engagement
- likes per 1,000 views
- 32.7 in the category: 36.5
- comments per 1,000 views
- 2.2 in the category: 1.3
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 747,444
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 A Day in the Life of a Minimalist | October 15, 2018 | 7:34 | 18,061,753 |
 I quit sugar for 30 days | February 12, 2019 | 11:03 | 11,428,548 |
 I learned a system for remembering everything | August 17, 2022 | 10:50 | 10,942,645 |
 12 Habits That Changed My Life | December 24, 2019 | 17:43 | 7,206,118 |
 I took cold showers for 30 days | March 5, 2019 | 9:55 | 6,609,595 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 I took cold showers for 30 days. Here's what I learned. | January 23, 2023 | 1:00 | 6,402,669 |
 I wore the same thing every day for 5 years. | March 29, 2023 | 0:45 | 898,055 |
 I used a dumb phone for 30 days. | February 15, 2023 | 1:00 | 622,255 |
 Why you give up so quickly #shorts | February 24, 2022 | 0:36 | 368,814 |
 The 5 Second Rule #shorts | August 29, 2022 | 0:55 | 362,020 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +244K views this week
Matt D'Avella looks beyond the paper straw
Natalie Pidding, Susan Keefe and Naomi Oreskes join an essay about sustainability fatigue and who carries responsibility for pollution.
This week on the channel +323K views this week
A million views for Matt D'Avella's minimalist wardrobe rethink
Stylist Sally Mackinnon and thrift specialist Nina Gbor feature in the project, now past the million-view mark.
This week on the channel one video this week
Matt D'Avella's stylist makeover arrives as a consumerism video leads
His one new upload passed thirty thousand views in its first day, while a 27-day-old critique of buying things keeps the channel's steadies…