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IrelandThis week on the channel +1.2M views this week
Autotrader's Rivian test takes a backwards route through the drive-thru
Rory Reid puts an imported electric pickup through village streets, parking spaces and a very British practicality test.
In short
On YouTube, Autotrader has 1,790,000 subscribers and 409,356,168 views in all, as of November 11, 2026. In the last 7 days it gained 1,366,037 views. Its most watched video of the last 30 days is "2027 BMW X5 Review: So Close to Perfection...", with 512,656 views. By YouTube subscribers it is No. 1,557 of the 5,393 channels on Trari, and No. 42 of 224 in category "Cars and motoring". On Instagram, @autotraderuk has 234,449 followers.
YouTube: The numbers today
subscribers
1,790,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
409,356,168
▲ 1,366,037 in the last 7 days
▲ 6,683,473 in the last 30 days
▲ 6,683,473 in the last 30 days
views a day (current pace)
89,500
on a typical day: 198,283
Videos on the channel
1,716
5 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
228
a new long video usually gets 267,925 views
a new short video usually gets 163,607 views
a new short video usually gets 163,607 views
Next milestone
2,000,000 subscribers
210,000 subscribers to go
Instagram: The numbers today
@autotraderuk · The account on Instagram
Followers
234,449
Posts
4,685
4 new posts in the last 7 days
Views per Reel
36,853
usually, by 5 recent Reels
Likes per post
79
usually, by 13 recent posts
0.03% of followers
0.03% of followers
Place on Instagram
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By Instagram followers | 1,443 of 2,442 | 55 of 100 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cars and motoring
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| it’s time for a new car I think #Autotrader #AutotraderUK #Fog #UK | Reel | November 9, 2026 | 13,609 | 175 | 7 |
| feeling festive now nice one 👍 #Autotrader #AutotraderUK | Photo | November 7, 2026 | - | 60 | 0 |
| should of took more pics rly #Autotrader #AutotraderUK | Photo | November 4, 2026 | - | 116 | 3 |
| tag your mate who owes you a lift #Autotrader #AutotraderUK | Photo | November 3, 2026 | - | 79 | 0 |
| in reality it’s a fiat 500 #Autotrader #AutotraderUK | Carousel | November 1, 2026 | - | 145 | 3 |
| frightening #Autotrader #AutotraderUK | Photo | October 31, 2026 | - | 39 | 0 |
| the power of Chrysler compels you ✨ #autotrader #autotraderuk | Reel | October 30, 2026 | 48,150 | 36 | 3 |
| maybe it’s time to stop scrolling… #Autotrader #AutotraderUK | Carousel | October 29, 2026 | - | 299 | 6 |
Of the 15 latest posts: 6 Reels, 4 carousels and 5 photos.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +2.2M views this week
V8 sound or electric speed? Autotrader tests the family haulers
Rory Reid compares the Audi RSQ8 and electric Porsche Cayenne on acceleration, comfort, practicality and handling.
This week on the channel 3 videos this week
A 2027 BMW 3 Series and a new i3 join Rory Reid's Porsche week
Rory walks through bidirectional charging, an AI charging flap and recycled parts, two days after putting the 911 Turbo S through launch co…
The video drawing the most views now
566 Miles On A Single Charge?! New BMW i3 Full Review
- Video published
- November 10, 2026
- Video views so far
- 91,058
- Video views, pace per day
- 79,942
- Views on its first day
- 76,921
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 1,557 of 5,393 | 42 of 224 |
| By views gained this week | 2,353 of 5,274 | 63 of 224 |
| By views gained in the last 30 days | 2,181 of 5,043 | 61 of 221 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.3% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
YouTube: Subscribers, last 30 days
October 13, 2026: 1,790,000 subscribers → November 11, 2026: 1,790,000 subscribers (no significant change in the last month)
YouTube: Total views, last 30 days
October 13, 2026: 403,004,962 views → November 11, 2026: 409,356,168 views · average: 219,007 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 This Is The Polestar Formula 2030 Concept Car | November 10, 2026 | 1:01 short | 12,143 | 13,135 | 12,143 (20 hours) | 388 | 31 |
 566 Miles On A Single Charge?! New BMW i3 Full Review | November 10, 2026 | 10:38 | 91,058 | 79,942 | 76,921 | 1,349 | 226 |
 The Truth About Owning an Audi RSQ8 (6 Month Update) | November 8, 2026 | 13:51 | 150,000 | 12,375 | 121,435 | 1,734 | 137 |
 Fake V8 sounds in the new AMG GT 4 Door! | November 5, 2026 | 0:44 short | 15,745 | 750 | 9,848 | 324 | 39 |
 I Drove the NEW GT 4-Door to See If It’s a Fake AMG | November 5, 2026 | 17:58 | 307,853 | 11,351 | 152,089 | 3,908 | 795 |
 Rivian R1T UK Review: The Ultimate Range Rover Rival? | November 1, 2026 | 20:56 | 267,925 | 2,949 | 113,416 | 2,626 | 285 |
 Petrol Is Back?! Lotus Emira 420 Sport Review | October 25, 2026 | 11:50 | 280,443 | 1,534 | 112,877 | 3,191 | 323 |
 2027 BMW X5 Review: So Close to Perfection... | October 22, 2026 | 20:55 | 512,656 | 7,148 | 192,771 | 4,653 | 649 |
 Has AMG Built The Ultimate SUV? | October 17, 2026 | 9:40 | 223,897 | 723 | 124,566 | 2,690 | 456 |
 THIS is the ORIGINAL Mercedes! | October 16, 2026 | 1:39 short | 5,189 | 42 | 2,943 | 214 | 6 |
 Electric SUV OR V8 SUV? Porsche Cayenne vs Audi RSQ8 | October 14, 2026 | 2:23 short | 163,607 | 374 | 45,020 | 2,590 | 169 |
 Audi RSQ8 vs Electric Cayenne Turbo: The V8 Era Is OVER!? | October 14, 2026 | 13:38 | 262,688 | 1,236 | 109,429 | 2,435 | 334 |
 BMW M3 Takes On The NEW Audi RS5 🏁 | October 13, 2026 | 0:55 short | 23,128 | 74 | 9,059 | 611 | 48 |
 Citroen 2CV Is Back?! | October 11, 2026 | 1:27 short | 294,700 | 379 | - | 8,624 | 756 |
 I Drove The New Jaguar Type 01... It's WILD | October 9, 2026 | 1:37 short | 520,670 | 2,055 | - | 8,391 | 834 |
Audience engagement
- likes per 1,000 views
- 14.0 in the category: 26.1
- comments per 1,000 views
- 1.6 in the category: 1.4
- a video's usual first day on this channel
- 63,366 views
- short vs long
- 7 short (up to 3 minutes), 8 long
average views per short video: 147,883
average views per long video: 262,065
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Auto Trader TV advert 2016 – Little Sister 10” film | August 2, 2016 | 0:10 | 3,873,147 |
 NEW Ferrari Purosangue Review: V12 SUV Game Changer | 4K | March 7, 2023 | 14:47 | 3,603,751 |
 Ford Focus RS vs Honda Civic Type-R vs Audi RS3 vs Mercedes… | April 28, 2016 | 35:59 | 3,539,726 |
 Auto Trader TV advert 2016 – New Car | August 30, 2016 | 0:10 | 3,439,001 |
 Lamborghini Huracan Performante v Tesla Model S Performance… | November 25, 2020 | 6:19 | 3,034,293 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Our favourite features of the CYBERTRUCK | June 6, 2024 | 0:37 | 1,366,505 |
 Where do you put the washer fluid in a Microlino?! 🧐 | February 25, 2026 | 1:08 | 725,569 |
 These wing mirrors levelled up 🆙 | March 1, 2026 | 1:00 | 606,248 |
 The Lamborghini Revuelto sounds INSANE 💥 | October 9, 2023 | 0:23 | 591,139 |
 Would you rather: A Lamborghini Huracán Sterrato for a day … | April 11, 2025 | 0:14 | 572,370 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +1.2M views this week
Autotrader's Rivian test takes a backwards route through the drive-thru
Rory Reid puts an imported electric pickup through village streets, parking spaces and a very British practicality test.
This week on the channel +2.2M views this week
V8 sound or electric speed? Autotrader tests the family haulers
Rory Reid compares the Audi RSQ8 and electric Porsche Cayenne on acceleration, comfort, practicality and handling.
This week on the channel 3 videos this week
A 2027 BMW 3 Series and a new i3 join Rory Reid's Porsche week
Rory walks through bidirectional charging, an AI charging flap and recycled parts, two days after putting the 911 Turbo S through launch co…