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Christopher Mims hears "jets idling" outside Musk's Colossus 2 data center

The Wall Street Journal's technology columnist gets only as far as the fence in Southaven, Mississippi, where a local activist describes a noise that never stops.

Why this story? One of The Wall Street Journal's most watched videos since yesterday, with 31,049 views.

What I Saw Outside Elon Musk’s Massive Colossus 2 Data CenterWhat I Saw Outside Elon Musk’s Massive Colossus 2 Data Center

"Believe it or not, this is where the AI is made," Christopher Mims says at the start of The Wall Street Journal's short report from Southaven, Mississippi, just across the state line from Memphis. Behind him is Colossus 2, the vast data center built by Elon Musk's company. It drew about 31,000 views since yesterday, more than any other new video on the Journal's channel.

According to the report, the complex supplies computing power for major AI models and rents server space to other tech firms. The narrator says to "think of SpaceX like a digital landlord for AI servers." Maps place it near Colossus 1, the Memphis facility that became the home of xAI's Grok models in 2024.

Mims does not get inside. Fencing and security keep him back, and he notes the restrictions on filming. "I can't get any closer to it than I currently am," he says. What reaches him is the sound. "It definitely sounds like there's an airport behind me with a bunch of jets idling."

Shannon Samsa, director of the Safe and Sound Coalition, says nearby residents live with that low-frequency hum around the clock. "If you had to hear something 24/7, it would drive you insane," she says. The report also describes the temporary natural gas turbines powering the site, the possibility of air pollution and pending community lawsuits, with court documents naming X.AI Corp. and MEX Tech LLC. It closes on the revenue these data centers bring to Musk's wider ventures.

The comments arrived about three times faster than is usual for the channel's short videos. Viewers argue about whether "low hum" is the right description, raise water and power use, and ask why data centers can't be built upward rather than spreading out.

Published on Trari

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The facts
Subscribers
6,720,000
Channel views, last 7 days
10,032,566
Channel views, pace per day
2,403,981 (on a normal day: 1,217,242)
Video published
October 24, 2026
Video views so far
55,358 (2 days online)
Video views, pace per day
31,041 (on a normal day: 39,777)

The numbers

The report was the most-watched new video on The Wall Street Journal's channel since yesterday. Its comment section filled unusually quickly for one of the channel's short videos.

subscribers
6,720,000
no significant change in the last 7 days
total views
2,659,053,285
views per day
2,403,981
typical day: 1,217,242
the video
views
55,358
likes
1,580
comments
80
days online
2
subscribers: this channel and similar channels
CBS News
7,110,000
The Sun
6,550,000
DW News
6,480,000
News24
6,270,000
As of October 26, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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