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Video taking off 12x its usual first day

Trevor Noah gives Swedish a cold-weather origin story

His stand-up theory contrasts tightly clipped Swedish with expansive Xhosa greetings, and viewers are adding weather reports of their own.

Why this story? The video opened at a pace of 322,218 views a day, 12 times a normal first day on this channel (27,760).

Why Swedish Sounds Like That 🥶🇸🇪Why Swedish Sounds Like That 🥶🇸🇪

Trevor Noah barely opens his mouth for his Swedish impression. When he switches to a Xhosa greeting, he takes his time and lets his jaw do considerably more work.

The explanation he offers is a comedian's theory of language: in Sweden, opening wide would let the freezing air in. Growing up in South Africa's warmth, he jokes, meant having no such reason to rush a greeting.

The stand-up Short drew about 320,000 views in its first day, more than ten times the usual start for Noah's Shorts. Accents have long been part of his repertoire: his older "Don't Lose Your Accent / Learning Accents" routine is among the channel's most-watched regular videos.

Here, the contrast is personal. Noah explains that he grew up in Xhosa culture, then demonstrates the leisurely greetings he associates with home against his hurried, nearly closed-lip version of Swedish in winter.

Viewers are extending the premise rather than leaving it onstage. Canadians describe trying to speak through shivering jaws; Australians and South Africans point out the drawback of an open mouth in warm weather: flies. Others jokingly treat the routine as the beginning of an academic research field.

Another travel-related routine also passed a million views: "When a South African Steals Your Plane Seat." That upload comes from Noah's 2017 special There's a Gupta on My Stoep, an archival performance about an Australian passenger trying to reclaim his assigned seat.

Published on Trari

Where next?

What viewers say

  • Trevor invented the new research field of "temperature-based linguistics".
    @TF2CrunchyFrogSee it on YouTube
  • Anthropological PhD thesis in the middle of the comedy show 😂
  • Got warm air in Australia but you'll get a mouthful of flies 🤣
    @ceecee-differentinhappyway6228See it on YouTube
3 more comments
  • As a Canadian, when it’s really cold your jaw kind of locks up also from the shivering so you can’t open as wide 😅
  • I'm Swedish and my parents are from the north. They spoke with short sentences. just like Trevor here. Also, Trevor threw some Swedish words in there...
    @mavenfrankeus7287See it on YouTube
  • I actually like how swedish sounds, 😅

Public comments from the video's page on YouTube

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The facts
Subscribers
4,940,000 ▲ 30,000 this week
Channel views, last 7 days
21,486,467
Channel views, pace per day
1,531,892 (on a normal day: 2,862,593)
Video published
November 9, 2026
Video views so far
361,874 (less than a day online)
Video views, pace per day
317,374

The numbers

The Swedish-language routine had a much faster first day than Noah's usual Shorts, with comments also arriving well above their usual pace.

the video's first day
usual first day here
27,760
this video
322,218
subscribers
4,940,000
▲ 30,000 in the last 7 days
total views
797,683,181
views per day
1,531,892
typical day: 2,862,593
the video
views
361,874
likes
14,187
comments
345
days online
1
subscribers: this channel and similar channels
Trevor Noah
4,940,000
Max Amini
4,920,000
Matt Rife
4,410,000
As of November 10, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which language's greetings does Noah contrast with Swedish in this routine?