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Video taking off 11x its usual first day

Colom credits Mississippi for his run, urges investment in South

The Root's interview excerpt shows the senator-elect redirecting questions about Schumer's role toward future support for Southern campaigns.

Why this story? The video opened at a pace of 55,771 views a day, 11 times a normal first day on this channel (5,006).

Sen.-Elect Scott Colom: Democrats Need to Invest in the South | The RootSen.-Elect Scott Colom: Democrats Need to Invest in the South | The Root
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Asked what and the national Democratic campaign apparatus contributed to his Senate campaign, would rather discuss where the party puts its resources next.

"The people of Mississippi recruited me," the senator-elect tells in an MS NOW interview excerpt posted by The Root. He rejects the idea that Schumer persuaded him to run, crediting encouragement from Mississippians, including Congressman , Derrick Johnson and local Republican friends. He also describes consulting national figures such as .

Sanders Townsend presses the practical question: if national Democrats neither recruited him nor committed substantial funding, what exactly was their role? Colom stops short of a detailed accounting. "I have to be careful about talking too much about the past," he says.

His argument is that winning with limited resources should encourage more investment, not make Southern candidates an afterthought. He names Mississippi, Louisiana and Alabama as places where Democrats should compete and says he wants to help lead that effort.

The excerpt drew roughly 24,000 views in seven hours, already well beyond The Root's usual full-day Shorts audience of about 5,000.

Colom's message is regional rather than limited to his own victory: "The South matters. We can win in the South."

Published on Trari

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The facts
Channel
The Root
Subscribers
313,000 ▲ 25,000 this week
Channel views, last 7 days
11,332,897
Channel views, pace per day
2,164,480 (on a normal day: 988,019)
Video published
November 13, 2026
Video views so far
24,123 (less than a day online)
Video views, pace per day
55,771

The numbers

The interview excerpt passed The Root's usual first-day Shorts audience well before completing its first day.

the video's first day
usual first day here
5,006
this video
55,771
subscribers
313,000
▲ 25,000 in the last 7 days
total views
79,247,616
views per day
2,164,480
typical day: 988,019
the video
views
24,123
likes
1,087
comments
43
days online
1
subscribers: this channel and similar channels
DWS News
354,000
The Root
313,000
Page Six
310,000
Juno News
278,000
As of November 14, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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