This week on the channel +3.3M views this week

Sydney Morgan tries three faces of contrast makeup

Her new beauty experiment compares soft shades, everyday definition and bold red lipstick, with the medium-contrast look feeling most familiar.

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Sydney Morgan Story of October 29, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

I've Been Doing My Makeup WRONG This Whole Time?!

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0:25Sydney builds a low-contrast look with light brows, subtle shades and a glowing base.
5:16A sponsored LED face-mask demonstration interrupts the makeup comparison.
11:25The completed medium-contrast look closely resembles Sydney's everyday makeup routine.
11:48Smoky shadow, defined brows, bold eyeliner and red lipstick build the high-contrast version.
12:21Sydney suggests a natural-light, makeup-free photo converted to black and white to help assess facial contrast.
15:01All three looks appear side by side, followed by Sydney's reminder to prioritize personal confidence.

Soft brows and a glowing base come first. By the final look, Sydney Morgan has moved through smoky shadow, bold eyeliner and bright red lipstick, testing whether viral contrast makeup theory has anything useful to tell her about her own routine.

"I've Been Doing My Makeup WRONG This Whole Time?!" is the most-watched of her three new uploads, reaching roughly 55,000 views. Sydney starts out fairly certain she belongs in the medium-contrast category. That finished look ends up resembling her everyday makeup, while the softer version feels unbalanced to her. A final side-by-side puts all three results together, and she leaves room for preference: "At the end of the day, do whatever makeup makes you feel happy and confident." The video includes a sponsored LED face-mask segment.

The practical question extends into the comments: one viewer describes rehearsing makeup the day before a special occasion to check it against an outfit. Another suggests that a matte lip might balance Sydney's medium-contrast look differently.

Her other new uploads take a seasonal turn: "My Boyfriend does my Halloween makeup!? #YouTubePartner" and "YouTube just dropped the BEST Halloween makeup effect!? #YouTubePartner" are labeled YouTube partnerships. The effect video currently has the strongest daily momentum on the channel; the older fragrance upload and "TALK ME DOWN- SYDNEY MORGAN OUT NOW" also remain active.

Overall, viewing is running at about a third of Sydney's usual daily level, and subscribers slipped slightly over the week, leaving her just below ten million. Among nearby beauty channels, Denitslava Makeup had a much larger weekly audience, while Audrey Victoria's weekly views were close to Sydney's.

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Where next?

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A different discovery todayVideo taking off 47x its usual first dayDiane Sawyer's Patrick Stewart interview closes World News TonightThe October 29 edition also covers Alaska's Senate probes and a Pentagon firing, but its comment section belongs largely to the actor.Channel: ABC News · Story of October 31, 2026

What viewers say

random but does anyone else have to do certain makeup for a certain outfit for special occasions like i will do my makeup the day before to see if it looks good with my outfit
@defonotcadyySee it on YouTube
You're definitely medium contrast but I think the lips still pop out and slightly overwhelm the makeup, maybe a matte lipstick with or without a little bit of lip gloss would work? (My opinion)
@RAWR_hehehe-67See it on YouTube
The makeup can be done wrong, but you’re still beautiful! With and without makeup! :D ❤
@Therian_ESSAhandler_BilliestanSee it on YouTube

Public comments from the video's page on YouTube