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Video taking off 23x its usual first day

Shab & Kassie use a tape divide for Halloween clown makeup

The new Short shows the steps behind a split-face transformation, following the channel's earlier invitation to viewers who wanted a tutorial.

Why this story? The video opened at a pace of 962,186 views a day, 23 times a normal first day on this channel (42,220).

Halloween clown makeup 🤡🩸Halloween clown makeup 🤡🩸

A strip of tape marks the boundary, and the makeup stays on opposite sides of it. Shab & Kassie's new Halloween tutorial builds a clown design on one half, then switches to beauty makeup on the other.

The Short follows the mother-and-daughter channel's "Tutorial anyone? 🤡" upload with an actual demonstration. White paint and powder go on first, followed by black clown details and a line extending across the lips. Removing the tape exposes the clean division; a textured sponge then adds fake blood along the border. There is no spoken explanation, just the steps cut to music.

It reached about 684,000 views in 13 hours, already far beyond the channel's usual full-day Shorts audience of roughly 42,000. That is a fast start, not a completed first-day total.

With Halloween five days away, the timing fits the project. Seasonal makeup also has a substantial history here: the channel's 2024 Short "Would you try this Halloween hack?🩸🕸️" remains among its most-watched Shorts. This upload supplies a specific technique to follow: tape for the sharp separation, then a sponge to deliberately roughen its edge.

Published on Trari

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The facts
Subscribers
6,800,000 ▲ 10,000 this week
Channel views, last 7 days
16,689,722
Channel views, pace per day
2,603,317 (on a normal day: 2,520,763)
Video published
October 25, 2026
Video views so far
684,402 (less than a day online)
Video views, pace per day
962,186

The numbers

The clown tutorial has already passed the channel's usual first-day Shorts views, with its first day still unfinished.

the video's first day
usual first day here
42,220
this video
962,186
subscribers
6,800,000
▲ 10,000 in the last 7 days
total views
3,876,553,807
views per day
2,603,317
typical day: 2,520,763
the video
views
684,402
likes
10,503
comments
92
days online
1
subscribers: this channel and similar channels
Shab & Kassie
6,800,000
JUSTKASS
6,480,000
AndrewSchrock
6,200,000
Wu’s World
5,790,000
As of October 26, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

What creates the straight dividing line in this Halloween tutorial?