The mother-daughter duo swaps clown makeup for contrasting swan costumes in a Short drawing an unusually fast audience.
On YouTube, Shab & Kassie has 6,830,000 subscribers and 3,912,035,468 views in all, as of November 11, 2026. In the last 7 days it gained 10,000 subscribers and 11,594,580 views. Its most watched video of the last 30 days is "Halloween clown makeup 🤡🩸", with 2,426,216 views. By YouTube subscribers it is No. 403 of the 5,393 channels on Trari, and No. 15 of 91 in category "Couples and family channels". On Instagram, @shabandkassie has 712,151 followers.
YouTube: The numbers today
▲ 60,000 in the last 30 days
▲ 70,416,096 in the last 30 days
Instagram: The numbers today
@shabandkassie · The account on Instagram
2.5% of followers
Place on Instagram
| Among all channels on Trari | In the category Couples and family channels | |
|---|---|---|
| By Instagram followers | 950 of 2,442 | 17 of 42 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Couples and family channels
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| #ad Style Your Space ! Search My Code 👉FLP8K👈 on SHEIN app to make every space… | Reel | November 3, 2026 | 41,150 | - | 14 |
| Happy Halloween 🎃👻 | Reel | October 31, 2026 | 97,183 | - | 23 |
| Black and white Swan Halloween Makeup 🦢🖤🤍 | Reel | October 27, 2026 | 5,918,173 | 243,192 | 261 |
| Halloween clown Makeup 🤡🩸 | Reel | October 25, 2026 | 362,527 | 13,001 | 49 |
| Kassie STOP growing 🥹 | Reel | October 11, 2026 | 2,203,030 | 77,244 | 165 |
| #ad | Reel | October 3, 2026 | 149,386 | - | 34 |
| 25 years of us 🤍 | Reel | September 10, 2026 | 126,868 | - | 88 |
| Es-Pider! 🕸️🕷️♥️ | Reel | September 5, 2026 | 1,134,743 | 10,324 | 197 |
As of November 11, 2026
YouTube: What happened lately
November 11, 2026 3.2x its usual first day New hair, new mood ✨ The video opened at a pace of 154,441 views a day, 3.2 times a normal first day on this channel (47,816).
The new Short shows the steps behind a split-face transformation, following the channel's earlier invitation to viewers who wanted a tutori…
The mother-daughter channel's only new upload this week has viewers asking for the step-by-step version.
The video drawing the most views now
New hair, new mood ✨
- Video published
- November 10, 2026
- Video views so far
- 100,514
- Video views, pace per day
- 154,441
- Views in its first 11 hours
- 100,514
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Couples and family channels | |
|---|---|---|
| By subscribers | 403 of 5,393 | 15 of 91 |
| By views gained this week | 589 of 5,274 | 26 of 88 |
| By views gained in the last 30 days | 408 of 5,043 | 24 of 83 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.5% of all views the category's channels gained this week
- Subscriber growth this week
- 0.1% on this channel, 0.0% on the category's middle channel
Subscribers in the category Couples and family channels
Views gained this week in the category Couples and family channels
YouTube: Subscribers, last 30 days
October 13, 2026: 6,770,000 subscribers → November 11, 2026: 6,830,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 3,843,120,848 views → November 11, 2026: 3,912,035,468 views · average: 2,376,366 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
Obsessed 😍 Manifesting this hair ✨ | November 10, 2026 | 1:30 short | 26,634 | 51,924 | 26,634 (8 hours) | 1,425 | 34 |
New hair, new mood ✨ | November 10, 2026 | 0:11 short | 100,514 | 154,441 | 100,514 (11 hours) | 2,172 | 40 |
The ending 👀😂 | November 4, 2026 | 0:11 short | 128,044 | 11,260 | 54,559 | 2,418 | 94 |
How many times did Kassie say “so cute!” 😂 | November 3, 2026 | 1:07 short | 132,609 | 9,224 | 51,094 | 3,684 | 135 |
Lara Croft 🤎 | October 31, 2026 | 1:57 short | 169,786 | 8,908 | 41,530 | 4,903 | 200 |
Happy Halloween 🎃 👻 | October 31, 2026 | 0:16 short | 343,739 | 9,127 | 104,423 | 7,277 | 118 |
👼🏽 | October 30, 2026 | 0:15 short | 121,566 | 6,359 | 31,010 | 2,228 | 77 |
Black & White Swan makeup tutorial 🦢🖤🤍 | October 30, 2026 | 0:54 short | 149,840 | 5,496 | 46,074 | 2,806 | 55 |
🖤🤍🦢 | October 29, 2026 | 0:13 short | 847,606 | 8,442 | 171,519 | 12,571 | 130 |
Black and white swan Halloween inspo 🦢🖤🤍 | October 26, 2026 | 0:14 short | 2,278,016 | 10,421 | 715,123 | 17,794 | 168 |
Halloween clown makeup 🤡🩸 | October 25, 2026 | 0:27 short | 2,426,216 | 5,610 | 981,629 | 32,678 | 261 |
Tutorial anyone? 🤡 | October 24, 2026 | 0:13 short | 223,185 | 4,339 | 57,200 | 4,266 | 107 |
How was this 4 years ago! 🥹♥️ | October 14, 2026 | 0:58 short | 331,851 | 4,610 | 27,158 | 7,511 | 270 |
GRWM 🩷 | October 12, 2026 | 1:26 short | 450,062 | 4,906 | - | 10,358 | 375 |
Daily entertainment 👀😂 | October 10, 2026 | 0:54 short | 353,692 | 3,912 | - | 6,987 | 279 |
Audience engagement
- likes per 1,000 views
- 14.7 in the category: 15.7
- comments per 1,000 views
- 0.3 in the category: 0.5
- a video's usual first day on this channel
- 47,816 views
- short vs long
- 15 short (up to 3 minutes), 0 long
average views per short video: 538,890
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
Everyday Soft Glam | Easy Makeup Tutorial | Shab & Kassie | May 30, 2022 | 10:16 | 2,490,951 |
5 Year Old Makeup Artist Recreating Viral TikTok Look | Mak… | April 18, 2022 | 23:11 | 706,717 |
Mother & Daughter Makeup Challenge | Makeup Tutorial | Shab… | April 25, 2022 | 30:27 | 542,218 |
Makeup Tutorial Using R.E.M Beauty Products | Kassie | January 17, 2023 | 4:30 | 384,312 |
Get Ready With Us | Morphe Event | Shab & Kassie | July 17, 2023 | 4:18 | 343,775 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
Barbie Makeup Transformation | Makeup By 6 Year Old Kassie | May 7, 2023 | 1:00 | 709,704,516 |
Would you try this Halloween hack?🩸🕸️ | October 15, 2024 | 0:33 | 144,255,498 |
Skittles Choose My Makeup | January 21, 2023 | 0:57 | 126,194,537 |
Fenty Gloss Bomb | Lipgloss | Shab & Kassie | December 21, 2022 | 0:10 | 111,363,787 |
Makeup Tutorial | Makeup By 6 Year Old | Kassie | April 15, 2023 | 0:59 | 102,610,097 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offNew hair, new mood ✨ The video opened at a pace of 154,441 views a day, 3.2 times a normal first day on this channel (47,816).
- MilestoneBlack and white swan Halloween inspo 🦢🖤🤍 The video passed 1,000,000 views.
- Video taking offBlack and white swan Halloween inspo 🦢🖤🤍 The video opened at a pace of 440,659 views a day, 9.5 times a normal first day on this channel (46,585).Read the story
- MilestoneHalloween clown makeup 🤡🩸 The video passed 1,000,000 views.
- Video taking offHalloween clown makeup 🤡🩸 The video opened at a pace of 962,186 views a day, 23 times a normal first day on this channel (42,220).Read the story
- MilestoneBestie 🩷 The video passed 1,000,000 views.
Stories
The mother-daughter duo swaps clown makeup for contrasting swan costumes in a Short drawing an unusually fast audience.
The new Short shows the steps behind a split-face transformation, following the channel's earlier invitation to viewers who wanted a tutori…
The mother-daughter channel's only new upload this week has viewers asking for the step-by-step version.
A nostalgic new title joins "GRWM 🩷" as the mother-daughter duo posts four uploads.
The mother-daughter duo's new Short has already drawn far more views than a usual first day.
A day-old 'Do you guys love my new nails?' is already drawing views at about three times the pace of either earlier manicure upload.


























