Michele Bullock's rate-rise press conference, uncut, finds a big audience

The full briefing from the Reserve Bank governor passed 200,000 views within a day on a channel where most new uploads open to a few thousand.

Channel: SBS NewsStory of September 30, 2026Trari Newsroom

Why this story? The video opened at a pace of 221,793 views a day, 59 times a normal first day on this channel (3,778).

Michele Bullock speaks after RBA lifts interest rates to 4.60 per cent | IN FULL

Most new videos on SBS News have a modest first day, a few thousand views and then a gentle drift. The Reserve Bank governor's press conference, posted in full after the bank raised interest rates, had gone past 200,000 in under a day. That is nearly sixty times the channel's usual start.

This is not a highlights package. The "IN FULL" in the title means the whole appearance: Michele Bullock explaining why the RBA lifted the cash rate to 4.60 per cent. Bullock took over as governor in 2023, the first woman to lead Australia's central bank, and a rate decision is the moment her words carry furthest. Perhaps plenty of people with a mortgage wanted to hear her reasoning directly rather than in a thirty-second summary? The comments have also piled up faster than the likes.

The rest of the channel kept to its ordinary pace. This is one briefing's day, on a channel whose most-watched videos lately were about Taylor Swift and Donald Trump.

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The numbers

The figures show a first day far outside this channel's usual range for a new upload, while the channel as a whole ran close to its normal daily pace.

the video's first day

usual first day here

3,778

this video

221,793

subscribers

650,000

total views

305,180,221

views per day

151,258

typical day: 153,738

the video

views

207,824

likes

115

comments

352

days online

1

compared with similar channels (subscribers)

The Daily Beast

730,000

TMZ Clips

697,000

Washington Post Universe

684,000

SBS News

650,000

WSJ News

644,000

Storyful News & Weather

585,000

As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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