A rate rise to 4.6% gives Guardian Australia a rare crowd
The Reserve Bank's first woman governor, explaining why rates went up, drew close to forty times what the news channel's uploads usually gather on day one.
Guardian AustraliaStory of Why this story? The video opened at a pace of 210,445 views a day, 39 times a normal first day on this channel (5,446).
RBA interest rates: governor Michele Bullock explains decision to lift cash rate to 4.6%
Guardian Australia's new videos tend to start small, with a few thousand views on their first day. The one with Michele Bullock had passed 200,000 before its first day was over.
The title leaves no mystery about what is in it: "RBA interest rates: governor Michele Bullock explains decision to lift cash rate to 4.6%". Bullock has led the Reserve Bank of Australia since September 2023, when she succeeded Philip Lowe and became the first woman to hold the job. She is the one who stands in front of the cameras after a board decision to explain what the bank did and why.
A move in the cash rate reaches well past economists and markets, because it feeds into mortgage repayments across the country. Perhaps that is why a policy explanation, usually one of the drier formats in news, found a crowd this size on a newspaper's channel.
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- Channel
- Guardian Australia
- Subscribers
- 155,000
- Video published
- September 29, 2026
- Video views so far
- 202,511 (less than a day online)
- Video views, pace per day
- 210,445
The numbers
Here are the figures behind a first day far outside this channel's usual pattern.
💡 Test your knowledge
Guardian Australia belongs to a newspaper first published in 1821 in which British city?
The paper was founded as The Manchester Guardian and only later dropped the city from its name.
