Video taking off 16x its usual first day

Kentucky residents bring data centre noise to the officials' meeting

Novara Media's Short captures a pointed demonstration: officials hear the sound residents say they must endure around the clock.

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Novara Media Story of November 10, 2026Trari Newsroom

Why this story? The video opened at a pace of 216,623 views a day, 16 times a normal first day on this channel (13,170).

Residents Give Officials a Taste of Data Centre Noise

Novara Media's clip puts a high-pitched recording at the centre of a public meeting in Carroll County, Kentucky. A resident holds up a device and plays the sound of a data centre. Officials soon ask for the demonstration to stop.

"You guys have made your point, okay?" says one official. From the public comes the question: "So we just have to live with this now?"

The exchange was filmed at an October meeting, where residents used the recording to make noise pollution something officials could hear rather than simply hear about. The footage carries the local broadcaster WHAS11's logo.

An officer asks everyone to act like adults. Later, an official acknowledges: "Man, it's a little annoying." Residents respond that, for them, the sound is continuous. In an outdoor interview, a woman explains that the demonstration was meant to give officials a dose of what residents are being asked to endure.

Novara's description places the protest after the county's approval of a hyperscale data centre campus earlier in October, citing WKYT's reporting.

The Short reached roughly 200,000 views in 20 hours, far beyond Novara's usual first-day audience for the format. Its central exchange needs little technical explanation: officials say the point has been made; residents say the noise does not stop when the meeting does.

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