This week on the channel +5.9M views this week

Baby Nova brings a Palm Springs heartbreak to MTV Underground

The live performance comes from Gold-Diggers in Los Angeles, with an acoustic guitarist beside her and a crowded room watching.

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MTV Story of October 22, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

I Cried a River Through Palm Springs (Baby Nova) | MTV Underground

MTV's latest stop is a dimly lit club stage, rather than a VMAs arena. Baby Nova opens "I Cried a River Through Palm Springs (Baby Nova) | MTV Underground" at the microphone, with the camera pulling back to reveal an acoustic guitarist and an audience gathered close to the performers.

It's the channel's only new upload of the week, and it had drawn about 4,000 views in its first twelve hours. The performance stays focused on the song: close-ups of Baby Nova, a bridge carried by strummed guitar, then a final chorus and a smiling finish to applause. No interview or spoken introduction interrupts the set.

The larger stages remain busy elsewhere on the channel. LISA's "SaWaDiKa" performance is drawing the most daily views among MTV's momentum picks, followed by Madonna's medley with Sabrina Carpenter and Charli xcx. Sienna Spiro's "Great Expectation," with its orchestral arrangement, rounds out that group. It's a useful contrast to Underground's close-quarters setting: several different scales of live pop sharing the same home.

MTV added nearly six million views over the week while its subscriber count held steady. Daily viewing is currently above its usual pace. Among nearby music channels, NPR Music had a particularly busy week, while BBC Radio 1's weekly views were close to MTV's. For MTV, the fresh addition is the smaller room, with Baby Nova and her band bringing the camera right up to the stage.

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