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Video taking off 16x its usual first day

James Talarico insists on "Senator" in SNL's cold open

MS NOW's clip of the Texas senator-elect correcting a Trump impersonator drew more than 370,000 views in ten hours.

Why this story? The video opened at a pace of 634,178 views a day, 16 times a normal first day on this channel (38,488).

'That's SENATOR Talafreako' Texas Senator-elect makes SURPRISE SNL appearence'That's SENATOR Talafreako' Texas Senator-elect makes SURPRISE SNL appearence

MS NOW's post-election coverage takes a detour onto the Saturday Night Live stage, where has a correction for the actor playing Donald Trump: put "Senator" before that nickname.

The Texas Democrat walks into the cold open mid-speech, turning the impersonator's insult into an introduction to his newly won office. Applause briefly holds up the exchange. This is a scripted comedy appearance, with Talarico playing himself opposite a Trump impersonator, not an encounter with the president.

The Short has already drawn far more views than MS NOW's usual full first day for that format. The channel posted an excerpt from SNL, rather than producing the sketch itself.

Talarico follows the entrance with a joke about the fundraising texts Americans may recognize, introducing himself as the person asking them for money. Then he suggests working together to improve Americans' lives, before revealing another concern: how long SNL can keep building its cold opens around Trump. The pair finish shoulder to shoulder with the show's familiar opening catchphrase.

Published on Trari

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The facts
Channel
MS NOW
Subscribers
10,100,000 ▲ 100,000 this week
Channel views, last 7 days
190,417,245
Channel views, pace per day
13,096,481 (on a normal day: 20,917,998)
Video published
November 8, 2026
Video views so far
371,833 (less than a day online)
Video views, pace per day
634,178

The numbers

The SNL excerpt passed MS NOW's usual full-day audience for a Short well before its first day was over.

the video's first day
usual first day here
38,488
this video
634,178
subscribers
10,100,000
▲ 100,000 in the last 7 days
total views
21,976,904,327
views per day
13,096,481
typical day: 20,917,998
the video
views
371,833
likes
5,630
comments
267
days online
1
subscribers: this channel and similar channels
Vox
12,700,000
NBC News
12,200,000
MS NOW
10,100,000
Sky News
9,400,000
VICE News
9,300,000
USA TODAY
7,600,000
As of November 9, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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