Mark Rober puts a foam-pit book break to the fun test
A Warner Bros. partnership sends him from reading to a roller coaster, with saliva samples along the way.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Can You Scientifically Measure Fun?
Reading in a foam pit doesn't sound like the obvious choice over a roller coaster. But in Mark Rober's "Can You Scientifically Measure Fun?", the book gets a surprisingly strong result.
The week's only new upload is a sponsored Short made with Warner Bros. Pictures for The Cat in the Hat. Rober tries reading, playing a board game with coworkers and riding a roller coaster, collecting saliva samples after each. He presents dopamine as an enjoyment signal and cortisol as a stress signal, then translates the results into happy faces on an "emotoscope." By the video's scoring, reading comes out on top: high enjoyment, low stress.
Rober also brings out bins of bouncy balls for a considerably messier experiment. Viewers have latched onto his enthusiastic warning before the blast, connecting it to a familiar Geometry Dash meme. Another comment raises a rather practical complication: making a mess is more fun when someone else handles the cleanup.
The Short reached roughly 322,000 views in its first fifteen hours. Among the channel's other uploads, "Last Cheater Standing Wins $10,000" continues drawing attention to the CrunchLabs Casino gathering, whose guests included Michael Reeves, Hank Green and Becky Stern. The older "I Discovered a Lost Plane" remains another active draw.
Across the channel, daily viewing is more than double its usual level, while the week brought about 300,000 new subscribers. Vsauce and NileRed are also seeing elevated daily viewing; Veritasium is running below its usual pace. Within this science-and-experiments group, Rober has both the largest subscriber audience and the biggest weekly view gain.
Published on Trari
Where next?
What viewers say
That last one would be really fun, as long as I know I won't be the one cleaning up the mess.
That's been the hardest part for me as a mom. I'm constantly trying to find ways to let my kids have fun, but so many activities come at the cost of my own stress levels. XD@faolan2174See it on YouTubeI have never heard anyone say “FIRE IN THE HOLE” with that much enthusiasm!
@Greggory-q2vSee it on YouTube"Thats the neat part you can't" is the answer mark
@eithananz745See it on YouTube
1 more comment
“Fire in the hole”
(checks comments section)@chuchubloonsSee it on YouTube
Public comments from the video's page on YouTube
The videos drawing views on Mark Rober right now
- Channel
- Mark Rober
- Subscribers
- 84,300,000 ▲ 300,000 this week
- Channel views, last 7 days
- 136,731,423
- Videos published this week
- 1
- Video published
- October 21, 2026
- Video views so far
- 322,360
The numbers
Here is how Mark Rober's audience and viewing moved this week.
💡 Test your knowledge
Which NASA rover did Mark Rober help develop?
Rober says he spent seven of his nine years at NASA's Jet Propulsion Laboratory working on Curiosity.





