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Video taking off 57x its usual first day

Ole Miss condemns racist gestures in doorbell camera footage

Good Morning America's report details a university investigation and support offered to the Black students targeted.

Why this story? The video opened at a pace of 247,762 views a day, 58 times a normal first day on this channel (4,312).

Ole Miss student’s doorbell camera recording sparks outrageOle Miss student’s doorbell camera recording sparks outrage

The footage reached far beyond the apartment door. A doorbell camera recording posted by student Jakiyra Metcalf shows racially offensive gestures outside a Black student's apartment, prompting an investigation by the University of Mississippi.

Good Morning America's report opens with the recording, which captures chest-beating and monkey noises. ABC News correspondent Faith Abubey explains the racist meaning of the behavior and sets out the university's response.

University spokesperson Jacob Batte condemned the conduct as offensive, hurtful and unacceptable, saying it conflicts with the institution's values. The report also includes archival footage from a separate campus racial incident in May 2024.

GMA's Short drew about 188,000 views in 14 hours, far beyond its usual first-day audience for the format. Its comment section was also much busier than usual, with calls for disciplinary action and questions about the university's response.

Abubey reports that officials have contacted the students targeted in the recording and offered support resources. The segment reports an investigation, not a disciplinary outcome.

Published on Trari

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The facts
Subscribers
5,510,000
Channel views, last 7 days
5,666,902
Channel views, pace per day
389,306 (on a normal day: 942,446)
Video published
November 9, 2026
Video views so far
187,795 (less than a day online)
Video views, pace per day
247,762

The numbers

The Ole Miss report drew an unusually large early audience for a GMA Short, alongside a sharp increase in comments.

the video's first day
usual first day here
4,312
this video
247,762
subscribers
5,510,000
no significant change in the last 7 days
total views
3,976,988,098
views per day
389,306
typical day: 942,446
the video
views
187,795
likes
3,141
comments
2,938
days online
1
subscribers: this channel and similar channels
TODAY
5,130,000
CBS Mornings
3,330,000
The Onion
3,310,000
As of November 10, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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