Video taking off 126x its usual first day

Ole Miss racist video prompts Wisconsin dealership response

FOX6 News Milwaukee pairs Kunes Auto Group's statement with a customer's account of receiving racist messages.

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FOX6 News Milwaukee Story of November 11, 2026Trari Newsroom

Why this story? The video opened at a pace of 132,160 views a day, 126 times a normal first day on this channel (1,053).

Mississippi viral video sparks backlash for WI auto dealership

Things we can learn from the video

Press to jump

0:37Security footage shows students making racist gestures and sounds outside a Black student's apartment door.
0:54Customer Carolyn Word describes receiving racist text messages in March and the humiliation they caused.
1:55Word's attorney, William Sulton, argues that the dealership group should publicly address the incident.
2:36Kunes Auto Group says the individual has no professional affiliation or employment with the company.
2:58The University of Mississippi condemns the students' actions in a written statement.
3:18The anchors and Bria Jones discuss the university's disciplinary stance and the dealership's response.

For Carolyn Word, the footage from Ole Miss brought back something painfully familiar. The Wisconsin dealership customer tells FOX6 News Milwaukee that seeing the racist incident reminded her of text messages she received in March.

"It was pretty humiliating. I felt, it felt like a blast from the past," Word says of those messages.

FOX6's report examines the Wisconsin repercussions of security footage showing students making racist gestures and sounds outside a Black student's apartment door at the University of Mississippi. Reporter Bria Jones presents Kunes Auto Group's response alongside Word's experience and comments from her civil rights attorney, William Sulton.

The dealership group's written statement says the individual at the center of its response has no professional affiliation or employment with the company. Sulton argues that the company should address the incident publicly. The university, in a separate statement shown in the broadcast, condemns the students' actions.

The report reached roughly 132,000 views in its first day, compared with about a thousand for a usual FOX6 upload of similar length. That is an unusually large audience for this local broadcast, with the story connecting a Mississippi campus incident to a Wisconsin business and one customer's experience.

FOX6 has since posted a follow-up reporting that the woman at the center of the viral video issued a public apology and withdrew from the university.

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