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IrelandRoshel's civilian-vehicle plans give BNN Bloomberg a Brampton talking point
Roman Shimonov says a major European automaker has signed a letter of intent, while separate uploads examine workers and Ottawa's response.
BNN Bloomberg
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
‘We’re creating jobs, we’re paying more taxes, we’re creating independence’: CEO of Roshel
Things we can learn from the video
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- 0:32Shimonov says Roshel intends to revive the idle Brampton plant to meet demand.
- 1:31He says a major European automaker has supplied a letter of intent for civilian-vehicle production.
- 3:27Roshel plans to expand into full vehicle manufacturing, working with partners including Daimler Trucks and Ford.
- 4:15Shimonov says Stellantis will lease back a quarter of the plant and government officials previously received Roshel's plans.
- 6:11He outlines a partnership with Algoma for a Canadian ballistic steel mill.
An armored-vehicle maker buying an assembly plant raises an obvious question: what else might roll off its production lines? Roshel founder and CEO Roman Shimonov gives Andrew Bell a partial answer in BNN Bloomberg's most-watched new upload of the week.
Shimonov says Roshel has received a letter of intent from a major European automaker to produce civilian vehicles at the Brampton site. He does not name the company. He also says Stellantis will lease back a quarter of the plant, presenting the acquisition as a way to restore activity rather than leave the facility idle. "This plant is not operating, and that's what I'm about to fix," he tells Bell.
BNN Bloomberg gives the sale more than a CEO's perspective. Another interview brings in Vito Beato, president of Unifor Local 1285, to discuss the implications for workers. A separate clip carries Prime Minister Mark Carney's accusation that Stellantis violated its obligations under federal agreements. Those three uploads are also the channel's busiest videos right now, with Shimonov's interview approaching 10,000 views in its opening hours.
The plant coverage sits within a 21-upload week that also made room for Ian Shaffer's bullish view of Nvidia and Market Call appearances by Dan Rohinton and Christine Poole. Across the channel, weekly views reached roughly 892,000 and subscribers grew modestly, though today's viewing pace is well below its usual level.
Among nearby business channels, Prof G Markets and Kyla Scanlon drew larger weekly audiences, while Bloomberg Live had a quieter week. For BNN Bloomberg, the immediate draw is Brampton: the buyer's manufacturing plans, the workers' position and the government's objections, each given its own space.
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- Channel
- BNN Bloomberg
- Subscribers
- 189,000 ▲ 1,000 this week
- Channel views, last 7 days
- 891,976
- Videos published this week
- 21
- Video published
- November 10, 2026
- Video views so far
- 9,592
The numbers
Here is how BNN Bloomberg's audience moved over the week.
💡 Test your knowledge
Which Canadian city is home to the assembly plant discussed in Shimonov's interview?
The interview concerns Roshel's acquisition of Stellantis's Brampton assembly plant.