Robert Hall and Michael Woodford share the economics Nobel on Bloomberg News
A Stanford veteran and a Columbia monetary theorist split the $1.2 million award for showing how individual choices add up to the whole economy.
Bloomberg News
Story of Why this story? The video opened at a pace of 289,896 views a day, 63 times a normal first day on this channel (4,607).
Nobel Prize in Economics Goes to Americans Hall, Woodford
Two economists, one prize. Bloomberg News opens its Short at the Stockholm press conference, where the award went to Robert E. Hall of Stanford and Michael Woodford of Columbia. In the narrator's words, they receive "the $1.2 million award for their work on the microeconomic foundations of macroeconomic stabilization."
That phrase is a mouthful, and the description puts it more plainly. The two looked at how the behavior and expectations of ordinary people and businesses shape the economy, including how the Federal Reserve can steer buying through interest rates. The Royal Swedish Academy of Sciences, the description says, credits their work with making major economic crises far easier to manage than before.
Both names carry weight well beyond this announcement. Hall, born in 1943 according to the on-screen card, spent decades chairing the committee at the National Bureau of Economic Research that officially dates American recessions. Woodford, born in 1955, wrote Interest and Prices, the 2003 book that became a standard text on how central banks work through expectations.
The report drew about 115,000 views in six hours. On a day when the channel's diesel-deal and Ukraine updates each stayed below 10,000, a prize announcement was the clear standout.
The comment section moved even faster than the views: 48 comments in those six hours, against roughly three on a usual first day for the channel's Shorts. Much of the talk turns to the size of the national debt and to politics, while a few viewers point out the prize's long official name, which does not quite match the one in the headline.
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What viewers say
There is no such thing as a Nobel prize in economics. They actually won the “2026 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel”
@Mateo-kl2nnSee it on YouTube
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- Channel
- Bloomberg News
- Subscribers
- 2,860,000
- Channel views, last 7 days
- 2,124,991
- Channel views, pace per day
- 92,721 (on a normal day: 366,035)
- Video published
- October 12, 2026
- Video views so far
- 115,038 (less than a day online)
- Video views, pace per day
- 289,896
The numbers
A short announcement with a long reach: here is how the Nobel report compares with the channel's usual Shorts.
💡 Test your knowledge
At which university does Michael Woodford teach?
The Bloomberg report states that Woodford teaches at Columbia, while his co-winner Robert Hall is a professor at Stanford.