This week on the channel +12M views this week

BigXthaPlug gives "BURN" a closer look, verse by verse

Five new uploads revisit the Ava Max collaboration as Better Over Time approaches its October 30 release.

Channel:

BigXthaPlug Story of October 19, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

BURN feat. @avamax OUT NOW❗️

The full "BURN" video arrived before this week's uploads, but BigXthaPlug has spent the week pulling its contrasting voices into focus. Ava Max's pop vocals get their own spotlight; another excerpt centers his second verse, about strained friendships, success and the family cost of life on the road.

The most-watched new upload, "BURN feat. @avamax OUT NOW❗️", has drawn about 31,000 views. "FOOL ME ONCE 🗣️🔥" follows it, while a separate album announcement puts Better Over Time's release date back in view. This is a week of returning to the song from different angles rather than introducing another single.

The official music video remains the busiest upload in the channel's current momentum selection, with nearly 2.5 million views. The newest second-verse excerpt is also drawing attention, though the full video accounts for substantially more daily viewing. In the comments on the week's top upload, one listener is already proposing Rag'n'Bone Man as another collaborator, an interesting next name to imagine after BigXthaPlug's moves between rap, country and pop.

The channel gained subscribers over the week, matching Yeat's weekly addition among nearby rap channels. T Pain is enjoying daily views above his usual level; BigXthaPlug's daily viewing is a little below his own norm. His audience is nevertheless expanding, with "BURN" supplying both the week's new material and its strongest current video momentum.

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Where next?

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A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

What viewers say

This collab is peak
@Bigxthagoat2See it on YouTube
Big x tha plug and ragnbone man???? Cuando
@rosariocastrocontreras2650See it on YouTube
This track hits ❤
@SachSoundsmusicSee it on YouTube

Public comments from the video's page on YouTube