United States
United Kingdom
Canada
Australia
New Zealand
IrelandThis week on the channel +126K views this week
A dance-floor 'bad boy' keeps The Department of Information moving
The older street interview "50/50" supplies the channel's busiest viewing during a week without new uploads.
In short
On YouTube, The Department of Information has 184,000 subscribers and 115,284,122 views in all, as of November 11, 2026. In the last 7 days it gained 1,000 subscribers and 126,070 views. By YouTube subscribers it is No. 4,734 of the 5,393 channels on Trari, and No. 127 of 147 in category "Movie and TV clips and commentary". On Instagram, @thedepartmentofinformation has 166,771 followers.
YouTube: The numbers today
subscribers
184,000
▲ 1,000 in the last 7 days
▲ 1,000 in the last 30 days
▲ 1,000 in the last 30 days
total views
115,284,122
▲ 126,070 in the last 7 days
▲ 550,042 in the last 30 days
▲ 550,042 in the last 30 days
views a day (current pace)
10,346
on a typical day: 18,715
Videos on the channel
89
Last upload
69 days ago
September 3, 2026
Views per subscriber
626
a new long video usually gets 582,725 views
a new short video usually gets 27,718 views
a new short video usually gets 27,718 views
Next milestone
200,000 subscribers
16,000 subscribers to go
Instagram: The numbers today
@thedepartmentofinformation · The account on Instagram
Followers
166,771
▼ 43 a day, on average over the last 2 days
Posts
304
Views per Reel
318,323
usually, by 10 recent Reels
Likes per post
3,064
usually, by 15 recent posts
1.8% of followers
1.8% of followers
Place on Instagram
| Among all channels on Trari | In the category Movie and TV clips and commentary | |
|---|---|---|
| By Instagram followers | 1,584 of 2,442 | 16 of 50 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Movie and TV clips and commentary
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| The Department of Information down under. | Carousel | October 21, 2026 | - | 194 | 3 |
| The Land of the Long White Cloud AKA our investigation into NZ’s strange weed… | Carousel | September 3, 2026 | - | 1,417 | 14 |
| Our full doco ‘The Land of the Long White Cloud: Inside NZ’s Illegal Weed… | Reel | September 3, 2026 | 101,519 | 3,064 | 29 |
| Tees, hoodies, stickers, caps and posters available @… | Carousel | September 1, 2026 | - | 512 | 10 |
| DEPT OF INFO SPRING MERCH DROP OUT NOW | Reel | September 1, 2026 | 19,992 | 539 | 26 |
| The Land of the Long White Cloud: Inside NZ’s W33d Black Market is out very very… | Reel | August 28, 2026 | 102,118 | 3,736 | 61 |
| Every tattoo tells a story. From our upcoming New Zealand weed doc. | Reel | August 12, 2026 | 1,186,182 | 6,302 | 214 |
| Opinions on graff on Karangahape Road in 2023 | Reel | August 11, 2026 | 217,655 | 7,859 | 107 |
Of the 15 latest posts: 10 Reels and 5 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +231K views this week
New Zealand's weed culture keeps The Department of Information busy
The documentary has passed three million views during a week with no new uploads.
The video drawing the most views now
50/50
- Video published
- May 24, 2026
- Video views so far
- 640,159
- Video views, pace per day
- 2,960
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Movie and TV clips and commentary | |
|---|---|---|
| By subscribers | 4,734 of 5,393 | 127 of 147 |
| By views gained this week | 4,452 of 5,274 | 123 of 144 |
| By views gained in the last 30 days | 4,372 of 5,043 | 115 of 132 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.0% of all views the category's channels gained this week
- Subscriber growth this week
- 0.5% on this channel, 0.0% on the category's middle channel
Subscribers in the category Movie and TV clips and commentary
Views gained this week in the category Movie and TV clips and commentary
YouTube: Subscribers, last 30 days
October 13, 2026: 183,000 subscribers → November 11, 2026: 184,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 114,747,167 views → November 11, 2026: 115,284,122 views · average: 18,515 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 The World's Weirdest Weed Culture | September 3, 2026 | 31:18 | 3,188,851 | 137 | - | 34,718 | 3,551 |
 bbno$ interviews the freemason (from 2023) | August 7, 2026 | 0:14 short | 34,983 | 10 | - | 298 | 26 |
 Carving sea monsters | August 4, 2026 | 1:00 short | 243,487 | 1 | - | 5,338 | 70 |
 The full documentary 'Life in a New Zealand Gang' is out no… | July 5, 2026 | 0:23 short | 23,427 | 8 | - | 235 | 30 |
 Mongrel Mob Interview | July 3, 2026 | 0:22 short | 49,936 | 4 | - | 547 | 98 |
 Life in the Mongrel Mob | July 3, 2026 | 16:22 | 582,725 | 1,890 | - | 7,449 | 910 |
 Full video out this week | June 28, 2026 | 0:19 short | 10,654 | 2 | - | 104 | 18 |
 Gary to the world #nz | June 23, 2026 | 0:42 short | 12,686 | 1 | - | 375 | 11 |
 Crop circles in England | June 3, 2026 | 0:20 short | 8,547 | 3 | - | 112 | 7 |
 Vincent Van Gogh and Crop Circles. Full doc out now | June 2, 2026 | 0:25 short | 15,974 | 1 | - | 185 | 27 |
 The Mystery of England's Crop Circles | June 1, 2026 | 36:40 | 65,968 | 30 | - | 1,969 | 814 |
 Interview with Elly in the Blue Mountains | May 24, 2026 | 0:36 short | 32,009 | 0 | - | 1,111 | 15 |
 50/50 | May 24, 2026 | 0:24 short | 640,159 | 2,960 | - | 12,634 | 196 |
 Big E at Waitangi | May 22, 2026 | 0:24 short | 6,081,127 | 187 | - | 103,579 | 995 |
 JPEGMAFIA interviews strangers | May 21, 2026 | 0:31 short | 22,467 | 3 | - | 747 | 22 |
Audience engagement
- likes per 1,000 views
- 15.4 in the category: 27.3
- comments per 1,000 views
- 0.6 in the category: 1.0
- short vs long
- 12 short (up to 3 minutes), 3 long
average views per short video: 597,954
average views per long video: 1,279,181
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Football’s Most Dangerous Rivalry | October 31, 2024 | 24:42 | 3,215,279 |
| The World's Weirdest Weed Culture | September 3, 2026 | 31:18 | 3,188,867 |
 New Zealand's Biggest Bombers | August 28, 2024 | 15:19 | 1,241,480 |
 New Zealand’s Bombing Culture | April 20, 2025 | 22:04 | 1,049,742 |
 New Zealand's BikeLife Culture | June 22, 2024 | 39:19 | 1,001,854 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Watch our full bombing documentary out now! | April 21, 2025 | 0:16 | 54,820,936 |
 Our full bombing documentary is out now | April 23, 2025 | 0:18 | 15,772,788 |
| Big E at Waitangi | May 22, 2026 | 0:24 | 6,081,127 |
 110s in Liverpool. Full video out now | September 11, 2025 | 0:23 | 2,677,842 |
 Watch our full bombing documentary out now | May 8, 2025 | 0:17 | 2,234,186 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +126K views this week
A dance-floor 'bad boy' keeps The Department of Information moving
The older street interview "50/50" supplies the channel's busiest viewing during a week without new uploads.
This week on the channel +231K views this week
New Zealand's weed culture keeps The Department of Information busy
The documentary has passed three million views during a week with no new uploads.