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IrelandThis week on the channel +5.8M views this week
Rachel Louise becomes a costume, mini mirror included
Her parody costume pack tops seven new uploads spanning makeup, TikTok and expensive phone hype.
In short
On YouTube, Rachel Louise has 576,000 subscribers and 587,514,691 views in all, as of November 11, 2026. In the last 7 days it gained 3,000 subscribers and 5,155,528 views. By YouTube subscribers it is No. 3,141 of the 5,393 channels on Trari, and No. 39 of 63 in category "Reactions and internet commentary". On Instagram, @rachxllouise has 57,232 followers.
YouTube: The numbers today
subscribers
576,000
▲ 3,000 in the last 7 days
▲ 14,000 in the last 30 days
▲ 14,000 in the last 30 days
total views
587,514,691
▲ 5,155,528 in the last 7 days
▲ 27,164,330 in the last 30 days
▲ 27,164,330 in the last 30 days
views a day (current pace)
1,053,427
on a typical day: 815,161
Videos on the channel
405
6 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
1,019
a new short video usually gets 438,358 views
Next milestone
750,000 subscribers
174,000 subscribers to go
Instagram: The numbers
@rachxllouise · The account on Instagram
Followers
57,232
▲ 3 a day, on average over the last 2 days
Posts
72
3 new posts in the last 7 days
Views per Reel
35,801
usually, by 12 recent Reels
Likes per post
1,789
usually, by 14 recent posts
3.1% of followers
3.1% of followers
Place on Instagram
| Among all channels on Trari | In the category Reactions and internet commentary | |
|---|---|---|
| By Instagram followers | 1,962 of 2,442 | 21 of 31 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Reactions and internet commentary
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| The ‘viral lip gloss bowl’… WHY DOES THIS EXIST? 😭 | Reel | November 6, 2026 | 52,105 | 1,758 | 23 |
| Haters are so strange… like JUST SCROLL 💀 | Reel | November 5, 2026 | 17,386 | 1,799 | 33 |
| Run don’t walk to get the… viral SpongeBob Christmas decor? 😭 They truly are… | Reel | November 3, 2026 | 11,907 | 748 | 21 |
| Wait.. when did they bring out YOUTUBER COSTUMES? 🤨🎃👻 | Reel | October 31, 2026 | 51,791 | 2,320 | 28 |
| HALLOWEEN COSTUME REVEAL 😼🎃🔥 | Reel | October 30, 2026 | 26,241 | 1,763 | 20 |
| Who’s dressing up as me for Halloween this year… 🤨🤨🤨 | Reel | October 29, 2026 | 39,157 | 1,583 | 13 |
| Buying wigs to fill the void… gone wrong. | Reel | October 28, 2026 | 31,760 | 1,971 | 29 |
| The viral mystery dumpling situation continues..... THERE ARE FLUFFY DUMPLINGS… | Reel | October 27, 2026 | 32,738 | 1,512 | 21 |
Of the 15 latest posts: 13 Reels and 2 carousels.
As of November 9, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 4, 2026 passed 1M views The REAL cost of 'boo baskets'... The video passed 1,000,000 views.
This week on the channel +8.6M views this week
Gems on peppers: 'whimsymaxxing' and two boo baskets fill Rachel Louise's week
Seven uploads took aim at autumn overconsumption, and a Lucky Scoop Shop short went up last and moved fastest.
The video drawing the most views now
The SHAMEFUL Skims Advent Calendar
- Video published
- November 9, 2026
- Video views so far
- 957,284
- Video views, pace per day
- 588,887
- Views on its first day
- 756,036
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Reactions and internet commentary | |
|---|---|---|
| By subscribers | 3,141 of 5,393 | 39 of 63 |
| By views gained this week | 1,096 of 5,274 | 14 of 63 |
| By views gained in the last 30 days | 919 of 5,043 | 11 of 62 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 1.6% of all views the category's channels gained this week
- Subscriber growth this week
- 0.5% on this channel, 0.0% on the category's middle channel
Subscribers in the category Reactions and internet commentary
Views gained this week in the category Reactions and internet commentary
YouTube: Subscribers, last 30 days
October 13, 2026: 562,000 subscribers → November 11, 2026: 576,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 561,220,923 views → November 11, 2026: 587,514,691 views · average: 906,681 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 This Brand Just APOLOGISED For 'Worst Advent Calendar EVER' | November 10, 2026 | 28:12 | 97,639 | 177,296 | 97,639 (9 hours) | 4,281 | 669 |
 The SHAMEFUL Skims Advent Calendar | November 9, 2026 | 0:28 short | 957,284 | 588,887 | 756,036 | 47,587 | 477 |
 THE NEEDOH TREND WENT TOO FAR. | November 7, 2026 | 0:19 short | 65,996 | 7,857 | 43,505 | 4,426 | 109 |
 The NeeDoh Trend Just Got DANGEROUS (CRAZY update) | November 7, 2026 | 17:20 | 176,267 | 13,493 | 114,244 | 5,881 | 845 |
 WHY does this exist?? 'Viral Lip Gloss Bowl' | November 6, 2026 | 0:23 short | 376,491 | 35,041 | 192,080 | 17,626 | 261 |
 Roasting my hate commenters 💖 | November 5, 2026 | 0:23 short | 137,312 | 8,601 | 79,384 | 11,907 | 135 |
 The iPhone Duo FLOPPED? (People are MAD) | November 4, 2026 | 13:39 | 424,748 | 12,216 | 152,900 | 8,314 | 1,391 |
 THE CHRISTMAS OVERCONSUMPTION BEGINS... | November 3, 2026 | 0:29 short | 215,006 | 5,391 | 142,019 | 13,314 | 186 |
 EXPOSING MY MAKEUP SECRET (how I stop being so SHINY) | November 1, 2026 | 0:50 short | 410,740 | 3,913 | 220,405 | 25,858 | 286 |
 The worst Halloween costume EVER... | October 31, 2026 | 0:11 short | 856,107 | 4,383 | 385,799 | 27,842 | 119 |
 The Dark Side of TikTok (and why I can't quit) | October 31, 2026 | 34:01 | 109,452 | 749 | 64,736 | 4,455 | 453 |
 The ULTIMATE Halloween costume... | October 30, 2026 | 0:25 short | 438,358 | 2,875 | 221,454 | 25,188 | 224 |
 The VIRAL Rachel Louise HALLOWEEN COSTUME | October 29, 2026 | 0:15 short | 769,798 | 3,144 | 359,247 | 25,561 | 204 |
 How much does a boo basket REALLY cost? 👀 | October 28, 2026 | 0:39 short | 278,443 | 4,158 | 164,509 | 17,063 | 227 |
 There are VIRAL FLUFFY DUMPLINGS NOW? | October 27, 2026 | 0:21 short | 758,680 | 3,904 | 432,702 | 28,867 | 286 |
Audience engagement
- likes per 1,000 views
- 44.2 in the category: 32.9
- comments per 1,000 views
- 1.0 in the category: 2.0
- a video's usual first day on this channel
- 229,171 views
- short vs long
- 11 short (up to 3 minutes), 4 long
average views per short video: 478,565
average views per long video: 202,026
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 The Lucky Scoop Situation | February 21, 2026 | 28:21 | 1,851,728 |
 'Project Pan RUINED Me' | June 20, 2026 | 28:24 | 1,438,852 |
 The WORST Overconsumption On Social Media? | July 11, 2026 | 22:23 | 1,261,838 |
 TikTok 'Small Businesses' Are Making People Angry... | May 9, 2026 | 14:28 | 1,046,527 |
 The NeeDoh Situation | February 28, 2026 | 26:23 | 1,005,361 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Lucky Scoop Shop SCAM? | May 19, 2026 | 0:32 | 12,570,383 |
 Lucky scoops are WILD... | February 9, 2026 | 1:03 | 11,006,133 |
 This Boo Basket WASN'T awful? Don't fall for overconsumptio… | October 21, 2025 | 0:59 | 10,857,388 |
 The UNLUCKIEST Lucky Scoop EVER? | April 3, 2026 | 0:56 | 10,722,474 |
 Is this a FAKE Lucky Scoop order? | April 27, 2026 | 0:44 | 10,233,774 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- MilestoneThe REAL cost of 'boo baskets'... The video passed 1,000,000 views.
- MilestoneI'm not interested in overconsumption The video passed 1,000,000 views.
- MilestoneHUGE WIG FAIL (trying out my dream hair) The video passed 1,000,000 views.
- MilestonePOV: Shopping at Halloween... The video passed 1,000,000 views.
- MilestoneThis influencer is selling a $400 NOTEBOOK? The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 2,292,168 views a day, 2.2 times a normal day (1,055,244).
- MilestonePOV: You get a job at the Lucky Scoop Shop... The video passed 1,000,000 views.
- MilestoneLearning NEW HAIRSTYLES from other creators... The video passed 1,000,000 views.
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +5.8M views this week
Rachel Louise becomes a costume, mini mirror included
Her parody costume pack tops seven new uploads spanning makeup, TikTok and expensive phone hype.
This week on the channel +8.6M views this week
Gems on peppers: 'whimsymaxxing' and two boo baskets fill Rachel Louise's week
Seven uploads took aim at autumn overconsumption, and a Lucky Scoop Shop short went up last and moved fastest.