United States
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Canada
Australia
New Zealand
IrelandThis week on the channel +758K views this week
Merab Dvalishvili's office coffee break goes cosmic for Black Rifle
The UFC fighter stars alongside Mat in a computer-repair commercial, one of the company's two new uploads.
In short
On YouTube, Black Rifle Coffee Company has 1,440,000 subscribers and 339,593,895 views in all, as of November 11, 2026. In the last 7 days it gained 822,397 views. Its most watched video of the last 30 days is "Black Rifle Coffee Best of Halloween", with 171,003 views. By YouTube subscribers it is No. 1,839 of the 5,393 channels on Trari, and No. 19 of 63 in category "Military, weapons and geopolitics". On Instagram, @blackriflecoffee has 1,980,097 followers. The account gained 1,132 followers in the last 7 days.
YouTube: The numbers today
subscribers
1,440,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
339,593,895
▲ 822,397 in the last 7 days
▲ 2,891,181 in the last 30 days
▲ 2,891,181 in the last 30 days
views a day (current pace)
98,518
on a typical day: 100,892
Videos on the channel
901
1 uploaded in the last 7 days
Last upload
5 days ago
November 6, 2026
Views per subscriber
235
a new long video usually gets 101,682 views
a new short video usually gets 104,093 views
a new short video usually gets 104,093 views
Next milestone
1,500,000 subscribers
60,000 subscribers to go
Instagram: The numbers today
@blackriflecoffee · The account on Instagram
Followers
1,980,097
▲ 151 since yesterday
▲ 1,132 in the last 7 days
▲ 1,132 in the last 7 days
Posts
2,904
8 new posts in the last 7 days
Views per Reel
77,590
usually, by 10 recent Reels
Likes per post
2,923
usually, by 12 recent posts
0.15% of followers
0.15% of followers
Place on Instagram
| Among all channels on Trari | In the category Military, weapons and geopolitics | |
|---|---|---|
| By Instagram followers | 481 of 2,442 | 1 of 23 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Military, weapons and geopolitics
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| For 251 years, the Marine Corps has produced some of the most legendary… | Carousel | November 10, 2026 | - | 2,089 | 17 |
| Here’s a bunch of sh*t Marines will never say! | Reel | November 10, 2026 | 291,340 | 9,612 | 98 |
| Operation Debt of Gratitude 2026 | Reel | November 9, 2026 | 26,694 | 909 | 10 |
| Operation Debt of Gratitude 2026 | Reel | November 7, 2026 | 63,662 | 947 | 14 |
| We are teaming up with bornprimitive are joining forces and will pledge 100% of… | Reel | November 6, 2026 | 71,940 | 3,026 | 15 |
| Stories like Daniel’s are a powerful reminder of why we do what we do. Relieving… | Reel | November 6, 2026 | 75,713 | 2,575 | 28 |
| Operation Debt of Gratitude 2026 | Reel | November 6, 2026 | 234,828 | 2,821 | 69 |
| Black Rifle Friday is upon us | Carousel | November 5, 2026 | - | 3,714 | 27 |
Of the 15 latest posts: 12 Reels and 3 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +610K views this week
Dictator Geisha: Black Rifle Coffee brings a rare Guatemalan bean home
The one new upload follows the beans from Santa Rosa to the company's roasting plant in Manchester, Tennessee, with a suppressed MP5SD and …
The video drawing the most views now
Our Veterans Day Shoot Didn’t Go As Planned
- Video published
- November 6, 2026
- Video views so far
- 63,312
- Video views, pace per day
- 4,344
- Views on its first day
- 37,323
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Military, weapons and geopolitics | |
|---|---|---|
| By subscribers | 1,839 of 5,393 | 19 of 63 |
| By views gained this week | 2,874 of 5,274 | 31 of 63 |
| By views gained in the last 30 days | 3,066 of 5,043 | 37 of 63 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.7% of all views the category's channels gained this week
Subscribers in the category Military, weapons and geopolitics
Views gained this week in the category Military, weapons and geopolitics
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 5, 2026, so both lines start from the same point
- YouTube · 1,440,000 subscribers 0% (0)
- Instagram · 1,980,097 followers +0.05% (+975)
From November 5, 2026 to November 11, 2026: on YouTube from 1,440,000 to 1,440,000 subscribers (0%), on Instagram from 1,979,122 to 1,980,097 followers (+0.05%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 1,440,000 | 1,980,097 |
| November 10, 2026 | 1,440,000 | 1,979,946 |
| November 9, 2026 | 1,440,000 | 1,979,748 |
| November 8, 2026 | 1,440,000 | 1,979,520 |
| November 7, 2026 | 1,440,000 | 1,979,266 |
| November 6, 2026 | 1,440,000 | 1,979,086 |
| November 5, 2026 | 1,440,000 | 1,979,122 |
YouTube: Total views, last 30 days
October 13, 2026: 336,798,031 views → November 11, 2026: 339,593,895 views · average: 96,409 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Our Veterans Day Shoot Didn’t Go As Planned | November 6, 2026 | 7:27 | 63,312 | 4,344 | 37,323 | 1,621 | 63 |
 What’s Riley Green Doing in My House? | November 2, 2026 | 1:01 short | 110,798 | 2,160 | 51,141 | 2,414 | 59 |
 Black Rifle Coffee Best of Halloween | October 30, 2026 | 5:44 | 171,003 | 1,251 | 72,319 | 5,412 | 168 |
 Marine Recon Still Does It the Hard Way | October 23, 2026 | 9:39 | 103,027 | 297 | 44,626 | 1,602 | 82 |
 This Is Why You Don’t Trust the IT Guy | October 18, 2026 | 0:58 short | 97,389 | 162 | 39,520 | 2,702 | 75 |
 The Ship Nobody Wanted to Be On | October 16, 2026 | 12:48 | 38,948 | 70 | 10,555 | 699 | 37 |
 He Thought He Was Dying Then Woke Up Five Weeks Later | October 9, 2026 | 14:16 | 444,957 | 3,531 | - | 2,930 | 136 |
 We Secured The Dictator Geisha | September 29, 2026 | 2:06 short | 69,167 | 90 | - | 1,268 | 66 |
 He Took Machine Gun Rounds to Save an 18 Year Old Soldier | September 25, 2026 | 13:41 | 43,569 | 72 | - | 526 | 27 |
 She Was Dreaming About Riley Green | September 18, 2026 | 1:03 short | 121,993 | 321 | - | 1,766 | 84 |
 The Secret Green Berets Waiting for World War III | September 18, 2026 | 12:02 | 341,851 | 2,163 | - | 4,012 | 254 |
 We Will Never Forget | September 11, 2026 | 3:11 | 61,095 | 11 | - | 2,805 | 329 |
 The Real Story Behind Generation Kill | August 28, 2026 | 8:26 | 425,724 | 187 | - | 2,809 | 186 |
 Mat Best vs Everyone: Staccato Vegas | August 21, 2026 | 9:11 | 67,977 | 90 | - | 2,147 | 64 |
 The Maduro Raid’s Lead Pilot Was Shot 4 Times | August 14, 2026 | 14:09 | 100,337 | 56 | - | 4,151 | 379 |
Audience engagement
- likes per 1,000 views
- 16.3 in the category: 21.5
- comments per 1,000 views
- 0.9 in the category: 1.4
- a video's usual first day on this channel
- 41,566 views
- short vs long
- 4 short (up to 3 minutes), 11 long
average views per short video: 99,836
average views per long video: 169,254
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 How to Everyday Carry | May 19, 2019 | 3:07 | 9,992,026 |
 WARPIGS: Block to Block in Fallujah | The Untold Story of C… | November 8, 2024 | 1:44:57 | 7,122,948 |
 Surrounded Special Forces Fight Hundreds of Taliban | January 17, 2023 | 21:00 | 6,244,587 |
 Coffee: Making the Suck Bearable Since the 1400s | July 5, 2016 | 0:43 | 6,120,851 |
 Stories of Survival: The Battle of Kamdesh | October 4, 2024 | 29:36 | 5,156,879 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Commanders pulling up after doing nothing to address moldy … | September 26, 2023 | 0:17 | 22,740,378 |
 Here comes the BOOM! | #blackriflecoffee | April 18, 2025 | 0:37 | 21,253,964 |
 How to Catch An F-16 | #blackriflecoffee | January 3, 2024 | 0:18 | 15,064,838 |
 This is why we can't take Mat and Logan anywhere 😆 | #SHOR… | April 25, 2022 | 0:29 | 8,049,353 |
 Declaring WAR on the Cartel | November 20, 2024 | 0:59 | 6,864,657 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +758K views this week
Merab Dvalishvili's office coffee break goes cosmic for Black Rifle
The UFC fighter stars alongside Mat in a computer-repair commercial, one of the company's two new uploads.
This week on the channel +610K views this week
Dictator Geisha: Black Rifle Coffee brings a rare Guatemalan bean home
The one new upload follows the beans from Santa Rosa to the company's roasting plant in Manchester, Tennessee, with a suppressed MP5SD and …