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IrelandYes Theory adds 100,000 subscribers amid its Alaska journey
A run of films from Alaska accompanies a subscriber surge far sharper than the channel's rise in daily views.
Yes Theory
Story of Why this story? The channel is adding 100,011 subscribers a day, 102 times a normal day (985).
"FBI got involved" - Inside the US town where people disappear
Next story: Yes Theory's Nome guide runs the saloon, the fire department and the searches
The jump stands out. Yes Theory added roughly 100,000 subscribers in a day, against a usual daily gain of about a thousand. Views rose too, but much more modestly: this was primarily an unusual day for people hitting subscribe.
It comes during an Alaska series that has taken the channel from "50 hours in a Secret Russian town in America" to Kivalina, where coastal erosion and the threat of relocation shape the community's future. The latest stop is Nome. Daniel Tremsky, credited with capturing the series, is a thread connecting these journeys.
For a channel whose stated belief puts meaningful connections outside your comfort zone, these films give that idea a particular setting: communities far from the familiar travel itinerary, with stories extending beyond the visitors' stay.
No single upload can be credited with the subscriber jump. But the Alaska run has become a substantial part of Yes Theory's recent work, with the October Russian-town film still its most-watched upload among these recent releases.
Published on Trari
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The videos drawing views on Yes Theory right now
"we have to leave" - 72 hours in the US town about to disappear6,984,613 views · 2026-11-01
50 hours in a Secret Russian town in America10,601,188 views · 2026-10-18
our secret project is finally out539,529 views · 2026-10-11
Inside America's poorest region everyone forgot3,617,483 views · 2026-08-30
- Channel
- Yes Theory
- Subscribers
- 10,300,000 ▲ 100,000 this week
- Channel views, last 7 days
- 9,152,004
- Channel views, pace per day
- 1,419,219 (on a normal day: 1,107,643)
The numbers
Subscriber growth accelerated much more sharply than daily views. Here is how the day compares with Yes Theory's usual pace.
💡 Test your knowledge
Which singer was the subject of Yes Theory's staged burrito photo?
Yes Theory documented the stunt in "We Fooled the Internet w/ Fake Justin Bieber Burrito Photo."