Buying the dip gets a closer look on WSJ Podcasts
Citadel Securities strategist Scott Rubner joins the panel to explain why everyday traders matter when institutions sell.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
What Happens When Everyday Investors Buy the Dip? | WSJ’s Take On the Week
Things we can learn from the video
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- 0:00Rubner says individual traders buy falling markets while institutional investors tend to sell.
- 6:41Lang traces retail investing's expansion through commission-free trading, mobile apps and the 2020 lockdown environment.
- 12:15Rubner says retail buying generally persists until the VIX rises above 30.
- 16:50The panel examines algorithmic and AI-agent trading tools available to everyday investors.
- 24:28Unemployment, inflation and interest rates enter the discussion as possible reasons investors might stop buying dips.
WSJ Podcasts puts everyday investors, rather than another chief executive, at the center of its most-watched new upload. "What Happens When Everyday Investors Buy the Dip? | WSJ's Take On the Week" has drawn roughly 129,000 views, comfortably the largest audience among its five releases this week.
Co-hosts Telis Demos and Miriam Gottfried welcome markets reporter Hannah Erin Lang and Citadel Securities strategist Scott Rubner into their new studio. Rubner describes individual traders stepping in on falling markets while institutional investors sell. Lang traces the shift through commission-free apps and the expansion of retail trading since 2020, before the conversation reaches AI agents that can trade for their users.
There is an important timing detail: the episode was recorded before the November 5 Nasdaq correction. In the comments, viewers question how dip-buying would hold up through a prolonged downturn, rather than a fall that quickly reverses. Others ask who benefits when individual buyers provide liquidity.
Two smaller uploads, "How Traders Are Using AI" and "Will the AI Trade Lose Steam?", give that same panel's discussion shorter entry points. Across the channel, daily views are running well above their usual level, and the subscriber audience grew modestly over the week.
The executive interviews haven't gone quiet, either. Alan Murray's conversation with Apollo's Marc Rowan about financing energy and computing infrastructure remains among the channel's strongest daily draws. His Jamie Dimon interview is also gathering views, bringing supply-chain security, cyber risks and leadership lessons into a week whose newest centerpiece asks what ordinary investors do when prices fall.
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- Channel
- WSJ Podcasts
- Subscribers
- 171,000 ▲ 1,000 this week
- Channel views, last 7 days
- 288,027
- Videos published this week
- 5
- Video published
- November 8, 2026
- Video views so far
- 129,387
- Views on its first day
- 60,571
The numbers
Here is how the week's uploads and the wider WSJ Podcasts audience moved.
💡 Test your knowledge
Which trading app does Telis Demos mention in the discussion of zero-commission trading?
Demos names Robinhood while discussing the spread of zero-commission trading.

