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IrelandPaper dolls to Le Smoking: Threaducation revisits Saint Laurent
Its fashion-house history follows the designer from childhood creations to the label's changing creative directors.
Threaducation
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
The History of Yves Saint Laurent
Next story: Skate-shop beginnings anchor Threaducation's Supreme history catch-up
Things we can learn from the video
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- 1:38Saint Laurent's childhood creativity includes paper doll designs and miniature theater productions inspired by his mother's dresses.
- 5:30Michel de Brunhoff introduces Saint Laurent to Christian Dior, who hires the young designer.
- 11:18Saint Laurent and Pierre Bergé establish the fashion house, with its monogram designed by Cassandre.
- 14:12Rive Gauche expands the designer's reach through ready-to-wear, alongside signatures including Le Smoking and the safari jacket.
- 43:00Hedi Slimane's Saint Laurent Paris rebranding and move of design operations to Los Angeles provoke debate.
Before the tuxedos and runway collections, there were paper dolls and miniature theater productions in a bedroom. Threaducation's "The History of Yves Saint Laurent" makes room for those early experiments before following the designer into Christian Dior's studio and, eventually, his own house.
Nothing new arrived on the channel this week, but this substantial archive essay is its busiest video right now, drawing around a thousand views a day. It traces Saint Laurent's acclaimed Trapeze collection at Dior, the founding of his label with Pierre Bergé, and the arrival of Rive Gauche ready-to-wear and Le Smoking. Then the story becomes one of inheritance: Tom Ford, Stefano Pilati and Hedi Slimane each bring a different interpretation of the name on the door.
"The History of Supreme", the skate-shop-to-fashion-house journey featured here previously, remains another active draw. Further back, "The History of Prada" continues finding viewers with its account of Miuccia Prada, Miu Miu and Raf Simons. These are different corners of fashion, connected by Threaducation's interest in how a label becomes an institution.
The channel added about 30,000 views and a thousand subscribers over the week. Its daily viewing is modestly above its usual pace, even without a release. Among nearby fashion channels, Bliss Foster and Desi Rich also added subscribers, though both drew substantially more weekly views. Threaducation's week belongs to its back catalogue, with Saint Laurent's long creative succession providing the strongest current pull.
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The videos drawing views on Threaducation right now
- Channel
- Threaducation
- Subscribers
- 255,000 ▲ 1,000 this week
- Channel views, last 7 days
- 29,567
- Videos published this week
- 0
The numbers
Here's how Threaducation's audience and archive moved over the week.
💡 Test your knowledge
Who founded Supreme?
Threaducation's Supreme history follows founder James Jebbia's journey from a New York skate shop to an international label.