Robert Kiyosaki puts comfort last in his financial priorities
A rejected investment request anchors The Rich Dad Channel's most watched new upload, alongside episodes on gold and late-start retirement planning.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Why the Middle Class Stays Stuck Financially - Robert Kiyosaki
Things we can learn from the video
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- 0:00Kiyosaki argues that ranking security, comfort and riches determines financial priorities.
- 1:06He recalls Rich Dad rejecting his investment request after his return from Vietnam.
- 12:15His "Three E's" framework consists of Education, Experience and Excess.
- 16:54He describes writing three financial plans and working at Xerox to learn sales.
- 23:53He contrasts prioritizing employment security and comfort with putting assets first and comfort last.
The answer was no. Robert Kiyosaki recounts asking his "Rich Dad" to invest the money he had saved while serving in Vietnam, only to be told he wasn't ready. The missing ingredients, he explains, were education and experience, not a bigger pot of cash.
That story anchors "Why the Middle Class Stays Stuck Financially - Robert Kiyosaki," the most watched of The Rich Dad Channel's three new uploads, with roughly 44,000 views. Kiyosaki asks viewers to rank security, comfort and riches, arguing that the order shapes their investment decisions. His prescription begins with learning: he recalls being sent to Xerox to develop sales skills and being required to write separate financial plans for each priority. The episode also contains several sponsored segments.
In the comments, job security is a recurring subject, with viewers questioning how much protection employment really offers. Another asks the practical follow-up: how does someone actually choose wealth?
The week's other conversations widen that question. Del Denney and Andy Tanner examine retirement planning for late starters, including leverage and the mistakes it can magnify. A special edition revisits Kiyosaki's conversations with guests including Charles Goyette, Kevin DeMeritt, Jay Martin and Doomberg about central banks, precious metals and purchasing power. That compilation now draws the strongest daily viewing among the channel's active uploads.
Subscribers were unchanged over the week, while the catalog collected about 300,000 views. Daily viewing is currently above its usual level. Nearby in the money-and-business group, Caleb Hammer had a much larger viewing week and added subscribers. Here, the earlier episode on borrowing against assets remains active, extending the channel's discussion of what debt can do, and what can go wrong.
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What viewers say
Most people chase a safe job. The job is only as safe as the next round of layoffs.
@bronsonequitySee it on YouTubeSmart risks backed by knowledge can open doors that comfort zones never will. 💡
@KTCommunity2026See it on YouTubeHow to choose wealth?
@rightifoSee it on YouTube
Public comments from the video's page on YouTube
The videos drawing views on The Rich Dad Channel right now
- Channel
- The Rich Dad Channel
- Subscribers
- 3,640,000
- Channel views, last 7 days
- 299,123
- Videos published this week
- 3
- Video published
- October 24, 2026
- Video views so far
- 44,361
- Views on its first day
- 18,989
The numbers
Here is the week in views, subscribers and active uploads.
💡 Test your knowledge
Which trio makes up Kiyosaki's "Three E's" in this episode?
Kiyosaki presents Education, Experience and Excess as his "Three E's" investor framework.





