Colom's Mississippi victory puts grassroots organizing in the spotlight
The Damage Report's Sharon Reed and Jackson White examine the campaign behind the result, in a segment drawing an unusually large audience.
Why this story? The video opened at a pace of 585,316 views a day, 8.3 times a normal first day on this channel (70,220).
Democrats Get MASSIVE News As Shattering Mississippi Data Revealed
Things we can learn from the video
Press to jump
- 0:00Harry Enten describes Colom's growing advantage as his largest lead in the count so far.
- 0:46Hyde-Smith says ballots remain uncounted and tells reporters she still feels confident.
- 1:26The host reviews reported vote totals and Colom's remarks at the Hinds County Sheriff's Office.
- 2:46The commentary links the shift to economic dissatisfaction and argues Democrats must deliver after electoral gains.
- 4:26The discussion credits grassroots organizing, especially among Black voters, for helping Colom's campaign.
Scott Colom has won. The Democrat's defeat of Republican incumbent Cindy Hyde-Smith gives a result to the Mississippi ballot-count suspense that The Damage Report has been covering, and a sharper question for its commentators: what made the breakthrough possible?
Sharon Reed and Jackson White's segment captures an earlier stage, when Colom's lead was expanding but the count remained unfinished. It opens with CNN's Harry Enten describing Colom's largest lead yet, then cuts to Hyde-Smith telling Capitol Hill reporters that she still feels confident.
The discussion moves beyond the remaining ballots to the campaign itself. Reed and White emphasize grassroots organizing, particularly among Black voters in Mississippi. They also argue that dissatisfaction with Republican governance and economic conditions helped create an opening. Those are their explanations for the shift, rather than conclusions established by the vote totals alone.
The upload reached roughly 250,000 views in seven hours, already comfortably above the channel's usual full-day audience for regular videos. Its comment section was also more than three times as busy as a typical first day.
Colom, a district attorney serving since 2016, is now Mississippi's senator-elect. The segment pairs its celebration of his campaign with a demand on his party: winning an opening isn't enough, Democrats have to deliver once elected.
A Democratic politician and lawyer who is Mississippi's US senator-elect. He has served as district attorney for Mississippi's 16th Judicial District since 2016.
More on Wikipedia ›A Republican who has served as Mississippi's junior US senator since 2018. She previously held state office as commissioner of agriculture and commerce.
More on Wikipedia ›Published on Trari
Where next?
- Channel
- The Damage Report
- Subscribers
- 1,390,000 ▲ 10,000 this week
- Channel views, last 7 days
- 14,994,259
- Channel views, pace per day
- 2,458,679 (on a normal day: 1,524,892)
- Video published
- November 11, 2026
- Video views so far
- 249,129 (less than a day online)
- Video views, pace per day
- 585,316
The numbers
The Mississippi segment passed the channel's usual first-day views and comments within its opening seven hours.
💡 Test your knowledge
Which office did Scott Colom hold before winning this Senate election?
Colom has served as district attorney for Mississippi's 16th Judicial District since 2016.


