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Video taking off 9.9x its usual first day

Sky investigation follows cocaine job ads and ready-made dealing businesses

John Sparks examines how Albanian criminal gangs recruit delivery drivers and sell established customer networks in Britain's cocaine trade.

Why this story? The video opened at a pace of 257,135 views a day, 9.9 times a normal first day on this channel (25,852).

The Drug Lords Next DoorThe Drug Lords Next Door
What did you think?

A phone can come with an entire customer base attached. In Sky News's "The Drug Lords Next Door", correspondent John Sparks investigates a cocaine trade in which dealers sell established contacts as ready-made businesses, rather than simply handing over a handset.

The documentary has drawn nearly a quarter of a million views before its first full day, approaching ten times Sky News's usual first-day audience for regular videos. Its subject is the business infrastructure behind street dealing: recruitment, delivery networks and access to international suppliers.

According to the investigation, dealers advertise cocaine delivery jobs on social media, with recruits starting work within hours of meeting the gangs. The broadcaster reports that the customer-loaded devices, known as "deal phones", can change hands for hundreds of thousands of pounds.

Sparks follows Albanian criminal gangs' operations from British streets to supply links with South America. The film combines undercover reporting and police footage to examine how those networks operate openly in towns and cities, alongside the wealth accumulated by gang leaders. Quicksilver Media and Full Story Films produced the investigation for Sky News.

Published on Trari

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The facts
Channel
Sky News
Subscribers
9,400,000 ▲ 10,000 this week
Channel views, last 7 days
22,228,397
Channel views, pace per day
4,213,205 (on a normal day: 2,756,213)
Video published
November 13, 2026
Video views so far
248,560 (less than a day online)
Video views, pace per day
257,135

The numbers

The documentary is approaching ten times Sky News's usual first-day views for regular videos, with part of its opening day still to go.

the video's first day
usual first day here
25,852
this video
257,135
subscribers
9,400,000
▲ 10,000 in the last 7 days
total views
6,004,515,333
views per day
4,213,205
typical day: 2,756,213
the video
views
248,560
likes
1,392
comments
178
days online
1
subscribers: this channel and similar channels
NBC News
12,200,000
MS NOW
10,100,000
Sky News
9,400,000
VICE News
9,300,000
USA TODAY
7,600,000
CBS News
7,130,000
As of November 14, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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