Taylor Swift's thank-you to Dolly Parton lifts SBS News
A short report from the MTV Video Music Awards, where Swift took Video of the Year, started at nearly fifteen times a usual first day for the Australian broadcaster.
SBS NewsStory of Why this story? The video opened at a pace of 69,366 views a day, 15 times a normal first day on this channel (4,648).
Taylor Swift pays tribute to Dolly Parton at MTV Awards
SBS News usually covers politics, conflict and the wider world from an Australian desk. A day earlier, its busiest upload paired Donald Trump with an explosion in Greece. Its new standout comes from the MTV Video Music Awards, where Taylor Swift used her acceptance speech for Video of the Year to thank Dolly Parton.
The brief report passed 60,000 views within a day. A new SBS News video normally starts with a few thousand, so this one moved at nearly fifteen times the channel's usual first-day pace.
According to the video's description, Swift spoke about how Parton's music had inspired her and dedicated the win to her. The description refers to Parton as "the late songwriter." The tribute has a clear lineage. Swift began her career in Nashville country music, the world Parton shaped with songs like "Jolene" and "I Will Always Love You." Video of the Year is also a prize Swift has won before.
The tags on the video stick to the channel's usual beat, all Australian headlines and breaking news, with Red Sea news among them.
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- Channel
- SBS News
- Subscribers
- 650,000
- Video published
- September 28, 2026
- Video views so far
- 63,079 (less than a day online)
- Video views, pace per day
- 69,366
The numbers
For a channel whose new videos usually open quietly, this first day stands well apart.
