LEGO or ELGO? A rival brick with a strangely familiar name
Sam Suksiri's short about a building toy invented separately from LEGO, by a company called ELGO, has passed five million views in eight days.
Sam BuildsStory of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
LEGO or ELGO? #LEGO #legos #AFOL #legomoc #legobuild #legoaddict
ELGO did the heavy lifting. Sam Suksiri's short about a plastic building block toy invented completely apart from LEGO, by a company whose name happens to be a rearrangement of the famous one, is eight days old and past five and a half million views. It is still the busiest video on the channel, and it helped carry the week to the most views gained among the art, crafts and magic channels around Sam's size.
The three new uploads stayed in his favorite territory: detective work in other people's bricks. The most watched starts from a Tower of Terror MOC, built after someone's set got mixed up in a LEGO bin, and asks which set most of it came from. The comments read like a show of hands from people who owned it. Several say the tan and dark red pieces and a minifig in a suit gave it away at once, one remembers dropping the set right after finishing it, and another thinks the lightning comes from an old Elves dragon. Others trade memories of the ride itself, including a breakdown just before the drop. One viewer notes the series began as simple set identification and has turned into people trying to stump Sam.
The newest, about a whole set found in a bin after a move that led to a long-unseen LEGO statue, is moving fast in its first hours. A short about a realistic cat minifig and the pieces that vanish under shelves rounded things out, while a month-old video in which he built his own LEGO differential is still finding viewers.
The channel added around 10,000 subscribers over the week, and its daily views are running a little above their usual pace.
Published on Trari
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What viewers say
I had that set when It came out, and I dropped it after I finished building it. I was able to tell what set these came from immediately because of that lol
@C.GStudsSee it on YouTubeThe fact this man can identify pieces so well is impressive
@HeisenbergFamSee it on YouTubeI like how this started as just helping people ID lego sets and now theyre just trying to challenge Sam, lol
@Zombie_BarfSee it on YouTube
Public comments from the video's page on YouTube
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The videos drawing views on Sam Builds right now
what LEGO set became the Tower of Terror? #LEGO #legos #AFOL #legomoc…550,943 views · 2026-09-26
where'd this giant LEGO robot go? #LEGO #legos #AFOL #legomoc #legobu…227,445 views · 2026-10-02
new cat minifig is so realistic! #LEGO #legos #afol #legomoc #legobui…47,187 views · 2026-09-27
how a LEGO differential works #LEGO #legos #AFOL #legomoc #legobuild3,246,534 views
- Channel
- Sam Builds
- Subscribers
- 1,430,000 ▲ 10,000 this week
- Channel views, last 7 days
- 18,537,576
- Videos published this week
- 3
- Video published
- September 26, 2026
- Video views so far
- 550,943
- Views on its first day
- 211,148
The numbers
Here is how Sam Builds' week looks in numbers.
💡 Test your knowledge
In which country was the LEGO company founded?
LEGO was founded in Billund, Denmark, by Ole Kirk Christiansen in 1932.
