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Ten thousand fake nails become gowns for Safiya Nygaard's Holo Taco launch

Made with designer JoEllen to celebrate a celestial gothic polish collection, the eleven-day-old dress video has passed 3.4 million views.

Channel: Safiya NygaardStory of Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

We Made Dresses Out of 10,000 Fake NailsWe Made Dresses Out of 10,000 Fake Nails

Safiya Nygaard posted nothing new, and the channel hardly noticed, because the dresses were still doing the talking.

"We Made Dresses Out of 10,000 Fake Nails" went up eleven days ago to mark the release of a new nail polish collection made with Holo Taco, the brand founded by Cristine Rotenberg, better known on YouTube as Simply Nailogical. The collection is billed as celestial and gothic, which suits a channel whose about text is a row of bats, moons and aliens. The team painted ten thousand press-ons by hand, and JoEllen, the dress designer behind Firefly Path, helped turn them into gowns. The tags even point at Kendall Jenner, a nod to the nail dress that inspired the stunt. It has passed 3.4 million views and is still gathering far more each day than anything else on the channel.

Two older videos keep it company. Her trip to the chair of Syedewa, a Malaysian makeup artist the description says has worked for the country's royal family, is ten months old and still drawing steadily. So is her investigation of AI-designed gowns bought through Pinterest, where JoEllen also appears, this time as the expert examining what arrived in the box. Nearly six million people have now watched Safiya get scammed so they would not have to.

Among fashion and shopping channels of similar size, Sophie Silva, Vlad and Chris, HopeScope and Vogue are all busier than usual, while AlishaMarie is having a calmer stretch. With 10.2 million subscribers, Safiya sits third in that group, and her nail gowns have a rare head start.

Published on Trari

The videos drawing views on Safiya Nygaard right now

I Got My Makeup Done by a Malaysian Celebrity Makeup Artist 💄✨3,540,547 views I Bought Scam AI Dresses from Pinterest5,816,398 views
The facts
Subscribers
10,200,000
Videos published this week
0

The numbers

Here are the figures behind Safiya Nygaard's week.

subscribers
10,200,000
total views
2,240,483,867
compared with similar channels (subscribers)
Vogue
16,900,000
blogilates
11,100,000
Safiya Nygaard
10,200,000
HopeScope
9,030,000
GQ
8,330,000
AlishaMarie
7,980,000
Sophie Silva
6,020,000
Vlad and Chris
3,440,000
adidas
3,250,000
As of October 1, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Cristine Rotenberg, co-founder of Holo Taco, built her YouTube following under which name?

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