Video taking off 25x its usual first day

Lula casts his ballot, then secures fourth term in Brazil

Reuters' fast-starting polling-station clip shows Lula in Sao Paulo and Flavio Bolsonaro in Rio de Janeiro before its follow-up reports the result.

Channel:

Reuters Story of October 26, 2026Trari Newsroom

Why this story? The video opened at a pace of 218,408 views a day, 25 times a normal first day on this channel (8,696).

Lula and Flavio Bolsonaro cast their ballot in presidential runoff

Lula displays a Brazilian flag, steps into an electronic voting booth and emerges pointing to his red campaign badge. Reuters' brief runoff clip captures the president's polling-station appearance before the outcome: Brazil's electoral court said he had won an unprecedented fourth term, according to the agency's follow-up report.

The voting footage pairs President Luiz Inacio Lula da Silva in Sao Paulo with right-wing Senator Flavio Bolsonaro in Rio de Janeiro. Bolsonaro casts his ballot in a classroom, poses for photographs and thanks the polling workers before leaving. These are the candidates' own moments at the ballot box, not speeches or a results announcement.

The Short drew more than 137,000 views in ten hours, an unusually fast start for Reuters' short-form uploads. Its appeal is a direct look inside the polling stations during a closely contested presidential runoff in Latin America's largest nation.

Reuters has since posted a separate report, "Lula wins fourth term in Brazil's presidential runoff," moving its coverage from the candidates voting to the electoral court's announcement.

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The facts

Channel: Reuters
Subscribers: 4,360,000
Channel views, last 7 days: 10,628,310
Channel views, pace per day: 1,038,798 (on a normal day: 864,017)
Video published: October 25, 2026
Video views so far: 137,242 (less than a day online)
Video views, pace per day: 218,408

The numbers

The ballot-casting clip drew views much faster than a typical Reuters Short. The figures below distinguish its views so far from its projected first-day total.

the video's first day

usual first day here

8,696

this video

218,408

subscribers

4,360,000

no significant change in the last 7 days

total views

2,478,397,112

views per day

1,038,798