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On today's chart 13K views since yesterday

Foodstuffs' Quin says cheaper groceries need cost reform, not break-up

Ryan Bridge's interview puts regulation and competition under scrutiny as the supermarket chief responds to Nicola Willis's exit.

Why this story? One of the most watched videos since yesterday, with 13,147 views.

‘We’re grocers, not politicians’: Foodstuffs on the exit of Nicola Willis | Ryan Bridge TODAY‘We’re grocers, not politicians’: Foodstuffs on the exit of Nicola Willis | Ryan Bridge TODAY

Things we can learn from the video

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  1. 0:00Bridge says a government-commissioned report estimates a supermarket break-up would reduce grocery bills by only 1%.
  2. 1:13Bridge lists biosecurity rules and minimum wage increases among the food-price drivers highlighted in the report.
  3. 2:30Asked which regulations could go, Quin points to biosecurity and compliance burdens.
  4. 3:26Quin's message to Luxon is cooperation on food costs, certainty and support for long-term investment.

Breaking up New Zealand's supermarket duopoly sounds like a direct route to cheaper shopping. Ryan Bridge opens his interview with a much smaller estimate: a government-commissioned report, he says, suggests it would probably trim grocery bills by just 1%.

That finding sets the terms for his conversation with Foodstuffs North Island chief executive Chris Quin on Ryan Bridge TODAY. The NZ Herald upload has drawn about 13,000 views in its first hours, bringing a familiar household concern into the post-election political discussion.

Quin agrees with the report's argument against structural intervention. He wants the focus on the costs of producing and selling food, including regulation, biosecurity requirements and compliance. When Bridge asks which rules could go, Quin points to those burdens as areas to examine.

"Look, the good news for us is we're grocers, not politicians," Quin says. Asked about Foodstuffs' message to Christopher Luxon, he calls for cooperation, certainty and conditions that support long-term investment.

There is a distinction worth keeping clear: the report's estimate concerns the potential saving from a break-up, not how much grocery prices could fall through other changes. Quin's proposed alternative is to tackle costs across the industry.

Viewers' questions concentrate on another part of that equation: supermarket profits and whether lower operating costs would actually reach shoppers. Bridge's interview establishes what Foodstuffs wants government to do; that pass-through question remains central to the discussion.

Published on Trari

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The facts
Subscribers
223,000 ▲ 1,000 this week
Channel views, last 7 days
2,281,242
Channel views, pace per day
83,292 (on a normal day: 265,730)
Video published
November 10, 2026
Video views so far
8,620 (less than a day online)
Video views, pace per day
17,167

The numbers

The interview reached roughly 13,000 views in its opening hours. That is an early audience, not a full day's total.

subscribers
223,000
▲ 1,000 in the last 7 days
total views
118,959,631
views per day
83,292
typical day: 265,730
the video
views
8,620
likes
45
comments
42
days online
1
subscribers: this channel and similar channels
5 News
204,000
As of November 11, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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