Netflix's 100,000-subscriber day brings holiday romance and fantasy
A Christmas time-loop trailer passes a million views as the channel introduces PLANESWALKER, based on Magic: The Gathering.
Why this story? The channel is adding 100,020 subscribers a day, 82 times a normal day (1,216).
PLANESWALKER | Sneak Peek | Netflix
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Netflix has a Christmas cabin with unlimited do-overs and a doorway into Magic: The Gathering on its trailer slate. Alongside those very different invitations, its YouTube channel gained roughly 100,000 subscribers in a day, far beyond its usual daily increase.
That is growth for the video channel, not a count of people signing up for the streaming service. Daily views also rose, though much less sharply than subscriptions.
The holiday corner belongs to "In a Holidaze | Official Trailer | Netflix", which has passed a million views a month after publication. Maddie Ziegler stars in the romantic comedy adapted from Christina Lauren's novel, with tangled feelings, a chosen-family Christmas and repeated chances to get things right. The festive setting comes with a complication: this cabin Christmas can happen again.
Elsewhere, "PLANESWALKER | Sneak Peek | Netflix" offers a first look at the animated project based on Magic: The Gathering, announced for 2027. Its promise is worlds rather than one cozy cabin, introducing people who will shape the fantasy adventure.
Neither upload alone explains the subscriber jump. They do show the range of Netflix's releases: holiday romance on one side, a sprawling card-game universe on the other.
Published on Trari
Where next?
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The videos drawing views on Netflix right now
- Channel
- Netflix
- Subscribers
- 33,900,000 ▲ 100,000 this week
- Channel views, last 7 days
- 53,842,117
- Channel views, pace per day
- 11,676,331 (on a normal day: 7,042,121)
The numbers
Subscriber growth accelerated much more sharply than viewing across Netflix's channel. The holiday trailer also crossed its own viewing milestone.
💡 Test your knowledge
Which company publishes Magic: The Gathering?
Magic: The Gathering is published by Wizards of the Coast.






