Video taking off 12x its usual first day

Matt Randon's 'viral curling brush hack,' and viewers who say it's a dryer

Owners of the tool filled the comments with their verdicts, most of them agreeing it works, but mostly as a blowout brush.

Why this story? The video opened at a pace of 341,024 views a day, 12 times a normal first day on this channel (28,840).

VIRAL CURLING BRUSH HACK!😱 #curlyhair #hairstyles #hairstyle #hairtutorial #hairtransformationVIRAL CURLING BRUSH HACK!😱 #curlyhair #hairstyles #hairstyle #hairtutorial #hairtransformation

Matt Randon put a hot styling brush to the test in his newest short, "VIRAL CURLING BRUSH HACK!😱", and it reached about 200,000 views within ten hours. A new short on his channel usually ends its whole first day below 30,000.

That gap says something about how the channel works. His catalog brings in close to a million views on an ordinary day, much of it from older uploads, while fresh shorts tend to start small. This one did not. It went up on the same day as "REMEMBER THIS IMPORTANT MESSAGE!", which has moved far more slowly, and it follows a purple shampoo hack from earlier in the week, built on the same "viral hack" formula.

The comment section is already more than three times busier than a usual first day, and it reads like a row of product reviews. A striking number of viewers say they own the exact tool. Most say it works, and many add a correction: in their hands it is really a hair dryer shaped like a round brush, better for a smooth blowout than for curls. One of the most liked tips warns against using it on dry hair and urges heat protection. Others report that the curls unravel unless you hold the brush much longer, or work in small sections.

A few are not convinced at all and ask what the point of it is. For a hack video, that may be the most useful conversation it could start.

Published on Trari

Read next

More from Matt RandonThis week on the channel 14 videos this weekAn ASMR shampoo restock passes a million for Matt RandonFourteen beauty shorts went up, from a Hailey Bieber makeup routine to a lash hack, and a face-wash video with Natalie Bratalie tagged in.Channel: Matt Randon · Story of October 2, 2026

What viewers say

  • I have that and it works like it’s actually so useful and doesn’t heat damage my hair
    @3clipse_officalSee it on YouTube
  • Thats the exact one I use it's a hair dryer in a brush
    @LorelaiFavaleSee it on YouTube
  • I have it, it works. But it s mainly a hair dryer, not to curl and it should never be used on dry hair 🫠 and you should use good heat protection
    @laurecresci4196See it on YouTube

Public comments from the video's page on YouTube

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The facts
Subscribers
1,620,000
Channel views, last 7 days
6,545,580
Channel views, pace per day
970,775 (on a normal day: 946,780)
Video published
October 4, 2026
Video views so far
201,467 (less than a day online)
Video views, pace per day
341,024

The numbers

A short that started several times faster than this channel's new uploads usually do, on a day when the channel itself ran at its normal pace.

the video's first day
usual first day here
28,840
this video
341,024
subscribers
1,620,000
no significant change in the last 7 days
total views
1,637,137,662
views per day
970,775
typical day: 946,780
the video
views
201,467
likes
2,734
comments
38
days online
1
compared with similar channels (subscribers)
Elliot Forbes
2,090,000
Aspyn Ovard
1,980,000
alena
1,800,000
Matt Randon
1,620,000
jbalwaysfresh
1,540,000
TOP KUTS
1,260,000
As of October 5, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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