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Video taking off 17x its usual first day

Fresh gales could hamper Britain's storm recovery

ITV News follows flooded Saltcoats businesses, power repairs and a collapsed church wall as further yellow wind warnings arrive.

Why this story? The video opened at a pace of 492,041 views a day, 17 times a normal first day on this channel (28,985).

Fresh warnings issued as strong winds and heavy rain forecastFresh warnings issued as strong winds and heavy rain forecast

Things we can learn from the video

Press to jump

  1. 0:46Saltcoats businesses and residents describe flooding, with shops inundated and streets affected.
  2. 4:09Ruth Dodsworth outlines incoming yellow wind warnings affecting southwest Scotland, England and Wales.
  3. 6:01A tribute recalls Richard Bains' work developing Logan Botanic Garden and collecting plants on international expeditions.
  4. 8:26St Paul's Church in Seaton has lost its front wall to fierce winds.
  5. 9:24An electricity network representative explains repairs to restore power to thousands of homes.
  6. 10:19Drumlanrig Castle and Estate reports flattened marquees and damaged scaffolding, leading to closures.

Saltcoats shopkeepers are surveying flooded businesses, and emergency services are helping staff and residents at a care home surrounded by deep water. ITV News's report finds communities still dealing with storm damage as another spell of wind and rain approaches.

The warns that gales could hamper recovery efforts, particularly around exposed coasts and higher ground. Reporting from Carmarthenshire, weather presenter Ruth Dodsworth makes the distinction clear: "Not a named storm, but still impactful enough for two warnings to be issued." Her forecast comes just over four minutes into the report, after coverage of the flooding.

The upload drew about a quarter-million views in eight hours, an unusually strong start for an ITV News regular video. Its focus moves beyond the forecast to the work already facing residents, businesses and repair crews.

In Seaton, Cumbria, fierce winds have brought down the front wall of St Paul's Church. Elsewhere, electricity workers describe efforts to reconnect homes, while Drumlanrig Castle and Estate reports damage to marquees and scaffolding that has forced closures.

The broadcast also confirms two deaths and pays tribute to Logan Botanic Garden curator Richard Bains. Archive footage recalls his plant expeditions and two decades developing the garden, giving space to the work behind a life lost in the storm.

Published on Trari

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The facts
Channel
ITV News
Subscribers
2,260,000
Channel views, last 7 days
11,834,575
Channel views, pace per day
1,310,542 (on a normal day: 1,550,152)
Video published
October 26, 2026
Video views so far
250,256 (less than a day online)
Video views, pace per day
492,041

The numbers

The weather report drew an unusually large early audience compared with ITV News's usual regular-video start.

the video's first day
usual first day here
28,985
this video
492,041
subscribers
2,260,000
no significant change in the last 7 days
total views
1,699,438,005
views per day
1,310,542
typical day: 1,550,152
the video
views
250,256
likes
522
comments
49
days online
1
subscribers: this channel and similar channels
ITV News
2,260,000
GBNews
2,200,000
AccuWeather
2,180,000
As of October 27, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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