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A gummy basketball, dunked: Hayden Jones' one new experiment

Before it, a NeeDoh-inspired pair of basketball shoes passed ten million views in under three weeks.

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Hayden JonesStory of October 1, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

I Dunked the Words First Gummy Basketball! 🍬🏀

"I Dunked the Words First Gummy Basketball! 🍬🏀" is exactly the kind of idea Hayden Jones' channel runs on: take a basketball, rebuild it out of something it should never be made of, and go up for the dunk anyway. The title, typo and all, bills it as the world's first. It went up on September 30 and was past 40,000 views within six hours.

It joins a family of strange materials. The busiest video on the channel right now is "I Created NeeDoh Basketball Shoes!🧊🏀", a pair of sneakers built around the squishy stress toy, which is not yet three weeks old and has passed ten million views. Behind it, a dunk on what the title calls the most dangerous hoop is still drawing a steady crowd more than two months on, and a concrete basketball from late August is closing in on six million.

That range fits the promise in his about text, which runs from cancelled signature sneakers of former NBA stars to dunking in shoes made out of bread.

The channel as a whole ran well below its usual daily pace, though new subscribers kept arriving at close to ten thousand a day. Among the American sports creators near him in size, the busy stretch belongs to Coach Schuman Sports and Entertainment, running at more than twice its normal level, while Quarterback Plug is a little above its own. With 1.8 million subscribers, Hayden sits third in that group.

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