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Video taking off 22x its usual first day

Stephen A. Smith urges Jefferson trade, blaming O'Connell's offense

ESPN's fast-starting First Take clip draws attention alongside a very different Vikings argument: Dan Orlovsky's Super Bowl optimism after the Kirk Cousins deal.

Why this story? The video opened at a pace of 210,142 views a day, 22 times a normal first day on this channel (9,612).

Stephen A. says Kevin O’Connell is lucky Justin Jefferson even talks to him 😳Stephen A. says Kevin O’Connell is lucky Justin Jefferson even talks to him 😳

Kevin O'Connell was hired for his offensive expertise. For Stephen A. Smith, that makes Minnesota's sputtering offense his responsibility, especially with Justin Jefferson waiting for passes.

"This man should ask to be traded," Smith says at the start of ESPN's First Take Short. Addressing the Vikings head coach directly, he adds: "You're lucky Justin Jefferson even talks to you."

The clip drew about 150,000 views in roughly half a day, far beyond ESPN's usual first-day audience for Shorts. Its comment section was also already many times busier than a typical full first day.

Smith's argument goes beyond one loss to Buffalo. He recalls Jefferson being discussed alongside Jerry Rice, Randy Moss and Terrell Owens, then holds the coach, ownership and front office responsible for an offense he believes is undermining the receiver's career. He contrasts Minnesota's defensive strength with its inability to move the ball. His closing demand is straightforward: an offensive specialist should deliver an elite offense.

But ESPN's Vikings coverage also contains a strikingly different assessment. In a separate NFL Live upload about Kirk Cousins returning to Minnesota from Las Vegas, Dan Orlovsky argues that the Vikings can still win the Super Bowl. That discussion, the Pat McAfee Show's instant trade reaction and the longer First Take segment all drew unusually strong audiences for regular videos.

The Cousins deal has reached the Short's comments, too, with viewers announcing that they arrived after the trade news. Others invoke great receivers whose teams struggled to build around them. Smith's focus remains on O'Connell: the quality that earned him the job is precisely what Smith wants to see on the field.

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The facts
Channel
ESPN
Subscribers
14,600,000
Channel views, last 7 days
24,890,833
Channel views, pace per day
1,523,055 (on a normal day: 4,312,764)
Video published
November 10, 2026
Video views so far
149,180 (less than a day online)
Video views, pace per day
210,142

The numbers

The First Take Short has already drawn far more views and comments than ESPN usually receives on a Short's full first day. Several longer Vikings discussions also ran well ahead of their usual pace.

the video's first day
usual first day here
9,612
this video
210,142
subscribers
14,600,000
no significant change in the last 7 days
total views
20,935,182,227
views per day
1,523,055
typical day: 4,312,764
the video
views
149,180
likes
3,152
comments
321
days online
1
subscribers: this channel and similar channels
ESPN
14,600,000
NBC Sports
5,430,000
MaxPreps
3,500,000
Whistle
3,220,000
As of November 11, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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