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This week on the channel +3.1M views this week

em takes her DIY bangs to The Drew Barrymore Show

Eight uploads connect national TV, bridal hair and a mock wedding shoot that has reached nearly 1.5 million views.

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

cutting my bangs on the Drew Barrymore Show 😭cutting my bangs on the Drew Barrymore Show 😭
What did you think?

The bangs made national TV. em's week brought a small sequence of its own: doing her hair for the appearance, cutting her bangs on The Drew Barrymore Show, then watching herself on television.

For a channel whose most-watched Shorts include DIY butterfly cuts and curtain bangs, that is a particularly fitting trip out of the home hair salon. The watch-back video has already become one of her busiest uploads right now, drawing almost as many daily views as the week's standout, her rainy New York wedding shoot.

That shoot wasn't an actual wedding. em and her fiancé Wes modeled for a photography workshop, taking bridal portraits at Bethesda Terrace, riding the subway in wedding attire and stopping for warming soup at Woorijip. Viewers are asking to see the finished photographs, joking about the rainbow's impeccable timing and discussing the appeal of wedding pictures without wedding-day pressure. A separate bridal-hairstyle upload lets the hair preparation have its own moment.

The week's mix also included a sponsored Coach bag-delivery video. Across the channel, em added 2,000 subscribers, though her daily views are currently a little below their usual level. Among nearby travel channels, Sailing Nahoa and JetLag Warriors had no subscriber growth over the week, while Chris Howett added a similar number to em.

The television watch-back is the new thread to follow within this week's viewing: it is drawing substantially more daily attention than either the preparation clip or the televised bang cut itself.

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Where next?

What viewers say

The comments under "taking wedding photos on a rainy day in NYC ☔️🌧️"

  • Having a wedding photoshoot without the pressure of it being a real wedding photoshoot actually sounds amazing
  • the rainbow was a paid actor
  • I hope you post some of the final edits! These look so cool already
3 more comments
  • I can imagine your guests randomly seeing this somewhere and being like "THE WEDDING IS OVER?!"
  • That rainbow! OMG. You both look beautiful :)
    @JeanneHaegeleSee it on YouTube
  • This was my actual wedding. Vows and photos at Bethesda terrace, more photos at the Lotte Palace hotel where we stayed, and then we took taxis all around the city and (iconic) bar hopped. Couldn't have asked for a better wedding!
    @emeralddennis6966See it on YouTube

Public comments from the video's page on YouTube

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The videos drawing views on em right now

The facts
Channel
em
Subscribers
444,000 ▲ 2,000 this week
Channel views, last 7 days
3,102,176
Videos published this week
8
Video published
November 11, 2026
Video views so far
74,931
Views on its first day
55,855

The numbers

Here is how em's uploads and audience moved over the week.

views gained this week: this channel and similar channels
em
3,102,176
SteveMarsh
1,322,568
subscribers
444,000
▲ 2,000 in the last 7 days
total views
370,445,911
views per day
269,600
typical day: 326,022
subscribers: this channel and similar channels
em
444,000
SteveMarsh
400,000
As of November 15, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

How do em and Wes travel to lunch during their mock wedding shoot?