DAZN Boxing's winking Eubank Jr tease tops a quarter million
After two days of fight reels, the channel's latest standout names no fight at all, only a heavyweight joke aimed at a boxer who made his name several divisions lighter.
Barely a day old, a video with a winking emoji in its title is the busiest thing on DAZN Boxing. "Ok Chris Eubank Jr, we have a new replacement for Fury or AJ at heavyweight 😉" has already passed a quarter of a million views. That is more than thirty times the first-day pace a new upload on the channel usually manages.
This one breaks the pattern of the past few days. The earlier standouts were fight footage: a bare-knuckle stream and the Inoue and Nasukawa rematch highlights. This time the title is pure teasing. It sets up a heavyweight replacement and keeps the name to itself.
The joke works because of who it is aimed at. Eubank Jr built his career at middleweight and super middleweight, a long way below the weight class of Tyson Fury and Anthony Joshua, the two British former world heavyweight champions the title names. The video does not say who the replacement is.